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All Journal GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Informatika Ekonomi Bisnis
Inonu, Saddam Hussein
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Economics, Econometrics & Finance

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Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee Martiah, Anisa; Ismulyani, Heditia Umi; Inonu, Saddam Hussein
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.616

Abstract

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
Mengurai Paradoks Green Brand Image–Green Perceived Quality: Peran Mediasi Green Trust pada Konsumen Natur-E di Indonesia Vitratin, Vitratin; Yuniastuti, Rina Milyati; Ismulyani, Heditia Umi; Inonu, Saddam Hussein; Zahra, Fahmiati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 17 No 2 (2025): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v17i2.202504X

Abstract

Rising environmental awareness encourages green cosmetic companies to build a green brand image. However, perceived good quality is not always followed by a good green image, which causes a paradox in green marketing strategies, especially in emerging markets. The purpose of this study was to examine green brand image against perceived good green quality and green trust as a mediating variable among Natur-E supplement customers in Bandar Lampung. This study conducted a quantitative survey of 198 Natur-E customers aged at least 18 years who were purposively selected. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to analyze the data. The results showed that green brand image had a negative and significant effect on perceived green quality, but a positive and significant effect on green trust. Green trust also had a positive and significant effect on perceived green quality, and partially mediated the relationship between green brand and green quality with a mediating effect of 61.9%. The results indicate that green image does not automatically improve perceived quality without supporting customer trust. Natur-E should align green claims with product quality and increase trust through consistent sustainability practices. Theoretically, this study adds to the green marketing literature by revealing the paradox between green brand image and perceived quality, and emphasizing that green beliefs play a mediating role in the context of green cosmetics in emerging markets..
Co-Authors Ismulyani, Heditia Umi Martiah, Anisa Rina Milyati Yuniastuti vitratin, vitratin Zahra, Fahmiati