<![CDATA[New Media Audiences: Interaction and Fragmentation (Hegemony of Lambe Turah's Instagram Account in Social Media as an Active Audience Maker). In explaining the context of communication, it can be said that the communication process takes place in the context of progress in the era of globalization which has brought various information through technological devices throughout the world which can then influence society as an audience. Trends that exist in the world today are inseparable from the role of communication as a tool used to convey various messages, ideologies and values of life. It cannot be forgotten that every communication process contains a motive behind it as well as the phenomenon of messages received in the form of trends received from social media, including the rise of "online gossiping". Talking about communication, messages and change, people also cannot separate them from the values and culture contained in each message context. The message with multiple purposes include; informing, educating, influencing or entertaining also have an effect in individuals or society.]]>
Copyrights © 2023
