Indonesian Journal of Multidisciplinary Science
Vol. 2 No. 10 (2023): Indonesian Journal of Multidisciplinary Science

Restay Decision Influenced by Social Media and e-WOM Intervened by Satisfaction at Marinsow Homestay

Matu, Ivanry (Unknown)
Pradiani, Theresia (Unknown)
Fathorrahman, Fathorrahman (Unknown)

Article Info

Publish Date
29 Jul 2023

Abstract

Tourism has become a leading sector in driving economic growth. Repeat stays are critical for the continuity and economic growth of homestay businesses in the Likupang Super Priority Tourism Destination area. This study aims to examine the influence of social media and electronic word of mouth (e-WOM) on repeat stay decisions, mediated by tourist satisfaction. The study involved 120 respondents who had stayed at Marinsow Homestay Likupang, North Minahasa, at least twice. Data were collected through questionnaires and analyzed using path analysis. The results showed that social media and e-WOM have a positive and significant effect on tourist satisfaction, tourist satisfaction has a positive and significant effect on repeat stay decisions, social media has a significant effect on repeat stay decisions, and e-WOM has a positive and significant effect on repeat stay decisions for tourists staying in homestays.

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Journal Info
Indonesian Journal of Multidisciplinary Science
Website

Abbrev

ijoms

Publisher

CV. International Journal Labs

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Description

Indonesian Journal of Multidisciplinary Science (IJOMS) is a scientific journal in the form of research and can be accessed openly. This journal has e-ISSN 2808-6724 and p-ISSN 2808-5957. This journal is published monthly by International Journal Labs. The development of the company made the ...