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All Journal Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Matu, Ivanry
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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KEPERCAYAAN KEPADA PENGELOLA MEMEDIASI WOM DAN CRM TERHADAP KEPUTUSAN PARTISIPASI AKTIF ANGGOTA KOPERASI: Studi Pada Koperasi Setia Budi Wanita Malang Fathorrahman, Fathorrahman; Karnawati, Tin Agustina; Matu, Ivanry
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.1914

Abstract

Tujuan penelitian ini adalah untuk menguji apakah Word of Mouth (WOM), Customer Relationship Management (CRM) dan Kepercayaan pada pengelola berpengaruh signifikan terhadap Keputusan Anggota Berpartisipasi Aktif, dan apakah Kepercayaan pada pengelola memediasi WOM dan Customer CRM terhadap Keputusan berpartisipasi aktif. Penelitian ini menggunakan metode kuantitatif dan teknik sampling yang digunakan Purposive sampling dengan jumlah sampel 100 responden. Teknik analisa data menggunakan Analisa jalur dengan PLS-SEM yang memanfaatkan program SMART PLS versi 3.0. Hasil penelitian menyatakan bahwaWOM berpengaruh positif signifikan terhadap kepercayaan pada pengelola dan keputusan berpartisipasi aktif. CRM berpengaruh positif signifikan terhadap kepercayaan pada pengelola, akan tetapi tidak berpengaruh positif signifikan terhadap keputusan berpartisipasi aktif. Kepercayaan pada pengelola berpengaruh positif signifikan terhadap keputusan berpartisipasi aktif. Kepercayaan pada pengelola memediasi secara parsial pengaruh word of mouth terhadap keputusan anggota berpartisipasi aktif. Kepercayaan pada pengelola tidak memediasi pengaruh Customer Relationship Management terhadap keputusan anggota berpartisipasi aktif.
Restay Decision Influenced by Social Media and e-WOM Intervened by Satisfaction at Marinsow Homestay Matu, Ivanry; Pradiani, Theresia; Fathorrahman, Fathorrahman
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 10 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i10.582

Abstract

Tourism has become a leading sector in driving economic growth. Repeat stays are critical for the continuity and economic growth of homestay businesses in the Likupang Super Priority Tourism Destination area. This study aims to examine the influence of social media and electronic word of mouth (e-WOM) on repeat stay decisions, mediated by tourist satisfaction. The study involved 120 respondents who had stayed at Marinsow Homestay Likupang, North Minahasa, at least twice. Data were collected through questionnaires and analyzed using path analysis. The results showed that social media and e-WOM have a positive and significant effect on tourist satisfaction, tourist satisfaction has a positive and significant effect on repeat stay decisions, social media has a significant effect on repeat stay decisions, and e-WOM has a positive and significant effect on repeat stay decisions for tourists staying in homestays.
Co-Authors Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Theresia Pradiani Tin Agustina Karnawati