E-Journal Of Cultural Studies
Vol 16 No 3 (2023): Volume 16 Number 3 August 2023

INTERPRETING BALINESE MYTHOLOGY-THEMED CHARACTER DESIGN SIGNIFICATION AS A VIRTUAL ENTITY IN ANIMATION

I Made Marthana Yusa (Institut Bisnis dan Teknologi Indonesia (INSTIKI))
I Ketut Ardhana (Udayana University)
I Nyoman Darma Putra (Udayana University)
Ida Bagus Gde Pujaastawa (Udayana University)



Article Info

Publish Date
31 Aug 2023

Abstract

This article explores the significance of Balinese mythology-themed character design in animation as virtual entities, providing an in-depth analysis of their cultural signification and cultural implications, and their role in promoting social commentary and cultural preservation. Through the use of case studies, literature reviews and survey, the articles examines how various Balinese mythological figures including (Hanoman, Garuda, Barong, and Rangda) are portrayed in popular animated works and what cultural meanings are conveyed through their design choices. The article analysis reveals that Balinese mythology-themed character design in animation can reflect Bali cultural values, promote social commentary, beliefs, and traditions, serving as a means of preserving Balinese cultural heritage. Furthermore, the results demonstrate the importance of considering the cultural context in which mythology is presented in animation, as it can shape the interpretation of these virtual entities. Keywords: Balinese mythology-themed, character design, signification, virtual entity

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Journal Info

Abbrev

ecs

Publisher

Subject

Arts Humanities

Description

Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary ...