Journal of World Trade Studies
Vol 6 No 2 (2021): Journal of World Trade Studies

The Analysis of South Korean Gastrodiplomacy Towards the Increases of South Korean Kimchi Export

Arina Nihayati (Universitas Gajah Mada)
Elyana Ade Pertiwi (Universitas Gadjah Mada)
Tri Inov Haripa (Universitas Gadjah Mada)



Article Info

Publish Date
20 Sep 2022

Abstract

This research aims to provide the blueprint of how South Korea both state actors and nonstate actors involved in South Korea’s Gastrodiplomacy. This research will provide the details of South Korea government implementation of “Kimchi Diplomacy” in the world and the increases of South Korean Kimchi export. This research uses literature studies to collect all the information and data needed to answer Gastrodiplomacy impact on the South Korean economy. Gastrodiplomacy is a form of South Korea's soft power in promoting culinary culture, especially Kimchi. South Korea's strategy in introducing the world to their Kimchi commodity tends to be carried by people to people. In addition, Gastrodiplomacy is used by the South Korean government as a national branding to the world. This strategy has succeeded in improving the country's economic situation, especially the increase in exports of South Korean Kimchi commodities. South Korea's Kimchi exports have increased since 2011 and reached a tipping point to 144.51 million USD in 2020. This study indicates a relationship between South Korea's Gastrodiplomacy strategy and the improvement of the Kimchi commodity economy.

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Journal Info

Abbrev

JWTS

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of World Trade Studies (JWTS) is a peer-reviewed, multidisciplinary, and open access journal that engages with issues surrounding global trade, covering its political-economic, legal, socio-cultural, as well as applied and technical aspects. JWTS provides an in-depth and thought-provoking ...