Enhancing Business Communication Capacity For Small and Medium Enterprises In The Industrial Sector

Hendry Qurniawan (STIKOM Tunas Bangsa)
Helfi Nolia (Poltekkes Kemenkes Medan)
Soni Suharmono (Universitas YPIB Majalengka)
Ujang Permana (Universitas YPIB Majalengka)
Irsan Herlandi Putra (Universitas YPIB Majalengka)

Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol. 1 No. 4 (2023): November: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

In Regency Majalengka, West Java, this community service adopts the idea of business communication training for public perpetrators in Industry Small Intermediate (IKM). The goal of this activity is to increase the public's ability to rise beyond COVID-19 by teaching them more effective communication skills and how to perceive and analyze market trends. At this point, a lot of people are interested in learning about these topics. Method implementation activities take the form of seminars or workshops with around 49 participants over the course of a full day. Outcomes of the action In particular, society has developed the ability to do role-playing, commercial communication, and product interpretation in order to boost income.