Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol. 1 No. 6 (2023): DESEMBER : Maeswara

Pengaruh Citra Destinasi, Fasilitas Wisata, terhadap Kepuasan Konsumen pada Wisata Goa Gong Pacitan

Istikomah Istikomah (Unknown)
Achmad Djoni Sudirman (Unknown)
Iswati Iswati (Unknown)
Emilia Pranata (Unknown)



Article Info

Publish Date
25 Oct 2023

Abstract

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.

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Journal Info

Abbrev

Maeswara

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...