MBR (Management and Business Review)
Vol 7 No 1 (2023): Juni

Kepuasan penumpang pada terminal bus di kawasan Pondok Cabe

Komarrudin, Achmad (Unknown)
Handayani, Susanty (Unknown)
Suryobuwono, Abdullah Ade (Unknown)
Ricardianto, Prasadja (Unknown)
Abdurachman, Edi (Unknown)



Article Info

Publish Date
30 Aug 2023

Abstract

The purpose of this research is to find out the influence of service quality, terminal accessibility toward passenger satisfaction, the influence of service quality, terminal accessibility and passenger satisfaction regarding passenger loyalty as well as indirect influence of service quality and terminal accessibility toward passenger loyalty concerning passenger satisfaction at Terminal Pondok Cabe. The samples for this research are 200 respondens who are passenger of Terminal Pondok Cabe. Data was collected using an online questionnaire, and analyzed using path analysis and the Sobel test. The research findings show that passenger loyalty is influenced by service quality and passenger satisfaction but not by terminal accessibility. Customer satisfaction can mediate the effect of service quality and terminal accessibility on customer loyalty.

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Journal Info

Abbrev

mbr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal ...