International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

The Influence Of Menu Variations, Prices And Atmosphere Of The Place On Consumer Satisfaction At Commonroom Coffee Cilandak

Kusumaningrum, Anisa Putri (Unknown)
Pradini, Gagih (Unknown)
Eranti, Ardissa Dwi (Unknown)
Supriyadi, Edouard Aryadi (Unknown)
Wicaksono, Ajie (Unknown)

Article Info

Publish Date
24 Sep 2023

Abstract

This study aims to (a) determine the variety of menus, prices and atmosphere of the place affect consumer satisfaction at the Commonroom Coffee Cilandak café (b) to determine the variance of menu, price and atmosphere of the place simultaneously on consumer satisfaction at the Commonroom Coffee Cilandak café (c) to find out which variables affect consumer satisfaction at the Commonroom Coffee Cilandak café. The research sample was 138 respondents who were buyers at Commonroom Cofee Cilandak, the study used quantitative analysis methods of data collection using questionnaires. The results of the study are menu variations, prices and atmosphere of the place produce data that have a positive effect together and significantly on consumer satisfaction at Commonroom Coffee Cilandak

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...