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NEW NORMAL PARIWISATA YOGYAKARTA Wicaksono, Ajie
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 03 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i03.59

The Covid-19 pandemic has a major impact on the tourism sector in DIY which causes material losses to Regional Original Income (PAD). This study aims to describe changes in the tourism sector in the conditions before the pandemic, during the pandemic, and the new normal. The results showed that the tourism sector during the pandemic and the new normal era must implement (1) health protocols for the tourism industry such as hotels, restaurants, tourist destinations, and transportation for both visitors and employees by paying attention to cleanliness, health and safety (cleanliness, health, and safety) by providing hygiene facilities such as hand washing and soap, hand sanitizers, and temperature checks with a thermo gun. The hotel even provides isolation rooms for visitors with corona symptoms, (2) Payment using electronic money (cashless). (3) Limiting the number of visitors to prevent crowds and provide a safe distance to minimize spread, and (4) Tourist locations are opened gradually by prioritizing low-risk areas such as natural and mountainous areas. Keywords: Tourism, Covid-19, New Normal, Health Protocol

Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro Ajie Wicaksono
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p <0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.

The Influence Of Menu Variations, Prices And Atmosphere Of The Place On Consumer Satisfaction At Commonroom Coffee Cilandak Kusumaningrum, Anisa Putri; Pradini, Gagih; Eranti, Ardissa Dwi; Supriyadi, Edouard Aryadi; Wicaksono, Ajie
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.204

This study aims to (a) determine the variety of menus, prices and atmosphere of the place affect consumer satisfaction at the Commonroom Coffee Cilandak café (b) to determine the variance of menu, price and atmosphere of the place simultaneously on consumer satisfaction at the Commonroom Coffee Cilandak café (c) to find out which variables affect consumer satisfaction at the Commonroom Coffee Cilandak café. The research sample was 138 respondents who were buyers at Commonroom Cofee Cilandak, the study used quantitative analysis methods of data collection using questionnaires. The results of the study are menu variations, prices and atmosphere of the place produce data that have a positive effect together and significantly on consumer satisfaction at Commonroom Coffee Cilandak

Anthropocene monument as an ecotourism destination in the Special Region of Yogyakarta, Indonesia Wicaksono, Ajie; Ihalauw, John JOI; Damiasih, Damiasih
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

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Purpose — This study aims to analyze the procurement and processing of plastic waste from the Piyungan Integrated Waste Disposal Site (TPST) for the construction of Monument of Anthropocene (MoA) as a means of promoting ecotourism, while also examining the obstacles encountered during the monument-building process.Method — This research utilizes qualitative descriptive methods, which involve describing a phenomenon occurring within the community. The study was conducted at the Anthropocene Monument, employing data collection techniques such as observation, documentation, and interviews, with an interview conducted with the curator of the Anthropocene monument. The acquired data is analyzed using the Miles and Huberman analysis, encompassing data reduction, data presentation, and drawing conclusions.Result — The building process of MoA involves the use of bricks made from plastic waste. In addition to its function as a building, MoA serves as a multifaceted hub that fosters learning, exploration, information sharing, knowledge exchange, and collaborative efforts in production and work. MoA represents a form of ecotourism that showcases a strong sense of responsibility towards the environment and local culture by transforming plastic waste into valuable resources, both as raw materials in the form of bricks and as works of art. As an ecotourism site, MoA also offers three programs, namely art, culture, and circular economy.Contribution — This research makes a valuable contribution to the existing literature on ecotourism as an innovative approach to plastic waste management in less explored tourist areas in Indonesia. Moreover, the study specifically introduces MoA as a new and unique tourist destination.

Potensi Wisata Jogja Planning Gallery Ajie Wicaksono; Maximianus Agus Prayudi
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 02 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i02.670

Jogja Planning Gallery merupakan salah satu destinasi wisata baru yang akan dibangun tahun 2024. Wisata ini menawarkan gambaran Yogyakarta dari masa lalu, masa kini, hingga prediksi masa depan, terutama sejarah dan filosofi Yogyakarta dan bangunan Jogja Planning Gallery tersebut. Destinasi yang masih dalam pengerjaan ini belum memberikan hasil bagaimana ketertarikan dan minat wisatawan terhadap Jogja Planning Gallery. Oleh karena itu penelitian ini bertujuan untuk menganalisis potensi wisata Jogja Planning Gallery. Penelitian dilakukan dengan metode deskriptiif kualitatif dengan pengumpulan data melalui studi literatur. Hasil penelitian menunjukkan bahwa konsep bangunan dan atraksi di Jogja Planning Gallery menjadi wisata potensial karena belum pernah ada sebelumnya terutama di Yogyakarta. Bangunan Jogja Planning Gallery memiliki filosofi dan maknanya sendiri, sedangkan isi dari bangunan tersebut menawarkan sejarah dan perencanaan pengembangan Yogyakarta dari masa lalu hingga masa depan sehingga tampilannya akan menggunakan teknologi tinggi. Bangunan ini juga menyediakan ruangan-ruangan untuk pameran dan panggung untuk pentas seni dan budaya. Secara keseluruhan, keberadaan Jogja Planning Gallery juga memenuhi 4A yaitu attraction, accessibility, amenity, dan ancillary yaitu destinasi wisata yang unik dan menarik, kemudahan akses karena terletak di Malioboro sebagai ikon Yogyakarta, dukungan fasilitas yang diperlukan wisatawan seperti hotel dan tempat makan, serta berbagai fasilitas pendukung yang dapat dimanfaatkan wisatawan.

Analisis Dampak Penyelenggaraan Fifa World Cup U-17 Pada Sektor Pariwisata Di Indonesia Ajie Wicaksono; Maximianus Agus Prayudi
EDUTOURISM Journal Of Tourism Research Vol. 6 No. 01 (2024): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v6i01.760

Penelitian ini bertujuan untuk menganalisis dampak Indonesia sebagai tuan rumah penyelenggaraan event Piala Dunia U-17 FIFA tahun 2023 terhadap pariwisata Indonesia. Metode penelitian menggunakan deskriptif kualitatif dengan sumber data sekunder yang dikumpulkan melalui dokumentasi. Dokumen yang digunakan yaitu studi literatur yang diperoleh secara digital meliputi buku, jurnal penelitian, sumber berita yang sahih, serta sumber-sumber digital lain yang dapat dipertanggungjawabkan kebenarannya. Analisis data menggunakan Miles Huberman yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Penyelenggaraan Piala Dunia U-17 FIFA memberikan dampak positif dan signifikan bagi sektor pariwisata. Terdapat 4 (empat) sektor yang meningkat pendapatannya dengan adanya event tersebut yaitu sektor hotel, restoran, transportasi, dan UMKM.

The One-Gate Management System and Temple Conservation: A Comparative Study of Borobudur and Angkor Wat Temples Wicaksono, Ajie; Fitri, Ebtana Sella Mayang; Anggara, Tio; Sum, Sochenda
Baileo: Jurnal Sosial Humaniora Vol 2 No 2 (2025): January 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol2iss2pp159-175

This study aims to analyze the management of Borobudur Temple in Indonesia and Angkor Wat in Cambodia as world heritage sites, focusing on a comparison between single-gate management and conservation-based approaches. The research adopts a qualitative descriptive method, involving data collection through literature review, observation, and interviews. Data analysis is conducted using the Miles and Huberman approach, which includes data reduction, data presentation, and conclusion drawing. The findings reveal that the management of Borobudur Temple has undergone significant transformation, shifting from multi-party management to a single-gate system in 2024 under InJourney Destination Management (IDM). This approach integrates Borobudur as both a tourist destination and a place of worship for Buddhists, with challenges arising in harmonizing conservation and tourism needs. Meanwhile, Angkor Wat has been managed by the APSARA Authority since 1995, with a stronger emphasis on conservation and controlled management to maintain its appeal to tourists while prioritizing the preservation of its cultural and historical values. The study concludes that single-gate management has the potential to enhance efficiency and synergy but requires adaptive strategies to ensure conservation sustainability. The novelty of this research lies in its comprehensive comparison of two management models, offering valuable insights for managing other world heritage sites. The study recommends a more balanced integration of tourism, conservation needs, and local community involvement to support the advancement of social sciences and humanities, particularly in the field of cultural heritage management studies.

Strategi Bersaing Hotel Grand Rohan Jogja dalam Jasa Akomodasi Berbasis Syariah Prayudi, Maximianus Agus; Wicaksono, Ajie
Jurnal Manajemen Bisnis dan Keuangan Vol 3 No 2 (2022): Oktober 2022
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v3i2.65

The purpose of this study is to analyze the implementation of sharia and the competitive strategy carried out by Grand Rohan Jogja, as well as efforts to overcome the various obstacles it faces. The research method uses a qualitative method of interviews which are analyzed using Miles and Huberman. The results obtained show that Hotel Grand Rohan Jogja applies principles and orientations that refer to the company's vision and mission and obtained halal certification from MUI on April 26, 2018. The competitive strategy of Hotel Grand Rohan Jogja prioritizes human resources and management by always improving performance, attitude, as well as sharia. Operations tailored to event predictions and room requests. Financial management with annual and monthly planning is prepared once a year, while marketing uses offline and online channels. Hotel Grand Rohan Jogja employees maintain friendliness and courtesy, promote offers that are not made by competitors, such as the All You Can Eat promo menu and spacious rooms for meetings/events, offer a varied menu of choices (western, Indonesian, Chinese food), 5 daily prayer calls, and Tahajud & Sahur Call. Grand Hotel Jogja also follows the government's policy, namely CHSE certification as a guarantee of security and comfort for visits and implementing health protocols.

Anthropocene monument as an ecotourism destination in the Special Region of Yogyakarta, Indonesia Wicaksono, Ajie; Ihalauw, John JOI; Damiasih, Damiasih
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose — This study aims to analyze the procurement and processing of plastic waste from the Piyungan Integrated Waste Disposal Site (TPST) for the construction of Monument of Anthropocene (MoA) as a means of promoting ecotourism, while also examining the obstacles encountered during the monument-building process.Method — This research utilizes qualitative descriptive methods, which involve describing a phenomenon occurring within the community. The study was conducted at the Anthropocene Monument, employing data collection techniques such as observation, documentation, and interviews, with an interview conducted with the curator of the Anthropocene monument. The acquired data is analyzed using the Miles and Huberman analysis, encompassing data reduction, data presentation, and drawing conclusions.Result — The building process of MoA involves the use of bricks made from plastic waste. In addition to its function as a building, MoA serves as a multifaceted hub that fosters learning, exploration, information sharing, knowledge exchange, and collaborative efforts in production and work. MoA represents a form of ecotourism that showcases a strong sense of responsibility towards the environment and local culture by transforming plastic waste into valuable resources, both as raw materials in the form of bricks and as works of art. As an ecotourism site, MoA also offers three programs, namely art, culture, and circular economy.Contribution — This research makes a valuable contribution to the existing literature on ecotourism as an innovative approach to plastic waste management in less explored tourist areas in Indonesia. Moreover, the study specifically introduces MoA as a new and unique tourist destination.

Implementasi Mingle Di Lafayette Boutique Hotel Yogyakarta Ajie Wicaksono; Okta Nafisa Mardiani
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/2ncqz371

This study aims: (1) to determine the role of staf salesin the implementation of the mingle at Lafayette Boutique Hotel Yogyakarta, and (2) to determine the description of the implementation of the mingle at Lafayette Boutique Hotel Yogyakarta. This research uses descriptive qualitative method, by collecting data through observation, interviews, documentation. Data retrieval of data was carried out in December 2018-February 2019. Data analysis used Miles and Huberman which included data reduction, data presentation and drawing conclusions / verification. The results showed that the mingle activity can be used as a direct evaluation of guests as a measure of the level of guest satisfaction related to the income that the hotel will receive as income. In mingle activities, staf saleshave a role in communicating with guests to build relationships, inform Direct Booking guests of Online Travel Agents, report to All Departments, and Maintain operations. Lafayette Boutique Hotel Yogyakarta has implemented a scheduled and structured mingle by adjusting the number of staff that has been approved by the Director of Sales, which is every day at the restaurant at breakfast time, starting at 09.00 - 10:00 am includes 3 activities namely recording the guest database as a marketing system, offering Experience Of French, and retarget guests.

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