<![CDATA[The existence of TikTok is often used to present oneself virtually. However, this virtual appearance can cause individuals to attempt to commit appearance fraud or lying self-presentation, which they believe can affect their self-esteem as the best version of themselves. This research aims to determine the influence of self-esteem on online self-presentation among adolescent users of the TikTok application in Tasikmalaya Regency. The design of this research uses a correlational quantitative approach. The sampling technique used in this research was a non-probability sampling method with an accidental sampling type and obtained a sample of 537 research subjects. This research uses two scales adapted by researchers, including the Rosenberg Self-Esteem Scale (RSES) to measure self-esteem and The Presentation of Online-Self Scale (POSS) to measure online self-presentation. The data analysis technique uses simple linear regression. This study's results show that self-esteem significantly influences online self-presentation among teenage TikTok users in Tasikmalaya Regency (t equals 27.154; p equals 0.01 less than 0.05; R2 equals 0.020). This research concludes that the lower self-esteem, the higher online self-presentation in adolescents. In this case, self-esteem contributes to online self-presentation by 2 percent.]]>
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