Maspul Journal of Community Empowerment
Vol 5 No 2 (2023): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT

Strategi Peningkatan Usaha dan Industri Rumah Tangga Melalui Program Branding di Desa Penghidupan

Sari Yuliza (Unknown)
M. Fuad Alamsyah (Unknown)
Cinta Anugrah (Unknown)
Aqhlima Aqhlima (Unknown)
Syalsabilla Syalsabilla (Unknown)
Fitriana Wulandari (Unknown)
Indah Astriani (Unknown)
Wahyu Pratama (Unknown)
Eko Saputra (Unknown)
Irwin Mirza Umami (Unknown)

Article Info

Publish Date
01 Dec 2023

Abstract

Kuliah Kerja Nyata (KUKERTA) is a form of community service in carrying out the Tri Darma of Higher Education. Students contribute and apply the knowledge and technology gained in college directly. The implementation of KUKERTA lasted for 40 days and took place in the Desa Penghidupan, Kecamatan Kampar Kiri Tengaht. This service aims to build village potential by managing existing resources to create a self-sufficient village. The Riau University’s Desa Penghidupan KUKERTA group carries out branding activities for businesses and home industries using data collection techniques, namely interviews, observation, documentation and focused discussions (Focus Group Discussion).

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Journal Info
Maspul Journal of Community Empowerment
Website

Abbrev

pengabdian

Publisher

Universitas Muhammadiyah Enrekang

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Maspul Journal of Community Empowerment (MJCE) a Alternate text for thumbnaildalah jurnal pengabdian yang diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) STKIP Muhammadiyah Enrekang adalah sebuah jurnal yang memuat artikel-artikel ilmiah hasil program Pengabdian Kepada ...