Medikora: Jurnal Ilmiah Kesehatan Olahraga
Vol 22, No 2 (2023): Oktober

PROMOTIONAL STRATEGIES IN POST-COVID 19 PANDEMIC SPORTS DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW

Danny Eka Wahyu Saputra (Universitas Negeri Yogyakarta)
Wawan Sundawan Suherman (Universitas Negeri Yogyakarta)
Sigit Nugroho (Universitas Negeri Yogyakarta)
Rachmah Laksmi Ambardini (Universitas Negeri Yogyakarta)
Puji Asmawati (Puskesmas Depok 3, Dinas Kesehatan Kabupaten Sleman, Yogyakarta)



Article Info

Publish Date
27 Oct 2023

Abstract

This literature review study aims to determine promotion strategies in sports development after the Covid-19 pandemic: A systematic literature review. The technique used in this research is library research. Systematic literature search on promotional strategies in post-Covid 19 sports development: A systematic literature search was conducted in Sage, Scopus, Google Scholar, and Researchgate databases. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals.

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Journal Info

Abbrev

medikora

Publisher

Subject

Education Health Professions Medicine & Pharmacology Public Health Other

Description

MEDIKORA is a sports health scientific journal published by the Sports Science Study Program of the Faculty of Sport Science, Universitas Negeri Yogyakarta which contains the results of critical analysis studies and research in the field of sports health. The Journal is published twice a year (April ...