Fokus Abdimas
Vol 2, No 2: OKTOBER 2023

PEMBERDAYAAN UMKM MELALUI KOMUNIKASI DAN INFORMASI PADA PELAKU USAHA DI KELURAHAN PEDURUNGAN TENGAH SEMARANG

Harminingtyas, Rudika (Unknown)
Widowati, Maduretno (Unknown)
Wahyuningsih, Panca (Unknown)

Article Info

Publish Date
17 Oct 2023

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the local economy, serving as a solution to unemployment. Remarkably, they manage to survive in various economic conditions. However, many operate solely based on business instincts and do not consider the evolving business landscape. Therefore, it is essential to provide information through communication and education. This is especially relevant for MSME entrepreneurs in the Pedurungan Tengah neighborhood in Semarang, particularly those in the culinary/food industry. Outreach efforts should focus on communicating and delivering the latest information, especially regarding online marketing, both in terms of sales and promotions. Keyword : Counseling, Communication, and Information

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Journal Info
Fokus Abdimas
Website

Abbrev

abdimas

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk ...