Inaba of Community Services Journal
Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022

DIGITAL MARKETING’S TRAINING AT CV JAMU BANDUNG

Nurjanah, Noneng (Unknown)
Widyana, Suci Fika (Unknown)
Thorfiani, Dera (Unknown)
Rezza, Ali Mohammad (Unknown)



Article Info

Publish Date
10 Dec 2022

Abstract

CV Jamu Bandung is a company in Bandung whose core business is producing traditional medicine, especially herbal medicine drinks, called jamu. The uniqueness of CV Jamu Bandung is that it uses a hereditary recipe with a delicious taste that is liked by millennials and youngsters who generally dislike herbal drinks. Cv Jamu Bandung only uses raw organic materials of high quality while its production process is conducted traditionally. It deploys digital marketing and social media marketing to sell its product. However, CV Jamu Bandung's digital marketing has not been implemented optimally. Therefore, there is a space for improvement, such as recreating its strategy and upgrading the skills of its employee. The activities include digital marketing training, theories, concepts, designing product sales content through digital marketing, and online customer service techniques. Implementation of the training results aims to increase CV Jamu Bandung's brand awareness, increase reach and understand how to establish online communication with customers and potential customers of CV Jamu Bandung.

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Journal Info

Abbrev

inacos

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Inaba of Community Services Journal (Inacos-J) contains a variety of scientific articles about the activities of the community that deals with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi-discipline that concerns the ...