IMPACTS: International Journal of Empowerment and Community Services
Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023

Improving Digital Marketing Literacy Capability of Breeders of Rumah Maggot, Barepan Bangkit Yogyakarta in Facing the VUCA Era

Pardimin Pardimin (Universitas Sarjanawiyata Tamansiswa)
Imam Ghozali (Universitas Sarjanawiyata Tamansiswa)
Wahyu Setya Ratri (Universitas Sarjanawiyata Tamansiswa)
Agustinus Eko Susetyo (Universitas Sarjanawiyata Tamansiswa)
Siti Rochmiyati (Universitas Sarjanawiyata Tamansiswa)
Syamsul Hadi (Universitas Sarjanawiyata Tamansiswa)
Didi Supriadi (Universitas Sarjanawiyata Tamansiswa)
Dinar Westri Andini (Universitas Sarjanawiyata Tamansiswa)
Rahadi Rahadi (Mahasiswa Universitas Sarjanawiyata Tamansiswa)
Indah Kurniasih (Mahasiswa Universitas Sarjanawiyata Tamansiswa)



Article Info

Publish Date
10 Mar 2023

Abstract

Purpose ­This community service aims to to increase digital marketing literacy skills for breeders of Rumah Maggot Barepan Bangkit Yogyakarta in facing the VUCA era. Methods-Methode community service acitivities. Result and discussions-the result report and the information about the acitivities. Conclusion- This mentoring process activity resulted in program success targets including sharing and discussion of business management management to overcome business management problems reaching 90%, and discussions and practices of marketing network effectiveness, optimization of promotional/advertising media to overcome marketing media problems and optimization reaching 90%. Our advice is concerns the this is important to continue and develop when the mentoring program is over and can be passed on to other groups of breeders because again, that the success of a business depends on leaders who can manage and optimize existing resources such as the concept of Ki Hajar Dewantara's leadership as a leader must be able to ing ngarso sung tulodo, madyo mangun karso, and tut wuri handayani meaning that being a leader must be able to set a good example, in the midst of his busy schedule he must also be able to arouse or inspire enthusiasm, and a person must provide moral encouragement and enthusiasm for work from behind. Keywords: digital marketing, literacy capability of breeders, facing the VUCA era

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Journal Info

Abbrev

IMPACTS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

This journal publication aims to disseminate conceptual thoughts or ideas and problem solving that has been implemented in the field of community service. IMPACTS contains various service activities in dealing with and managing various potentials, obstacles, challenges and problems that exist in ...