Economics and Digital Business Review
Vol. 4 No. 2 (2023): February - July

The Role Of Experience On Digital Payments Brand Loyalty Through Expectations As A Mediating Variable: English

Kapriani Kapriani (STIE Tri Dharma Nusantata Makassar)
Ikhsan Amar Jusman (STIE YPUP Makassar)
Hasniaty Hasniaty (Universitas Fajar Makassar)

Article Info

Publish Date
14 Jun 2023

Abstract

This study aims to determine the effect of payment experience on brand loyalty of ShopeePay digital payments in Makassar City with expectations as a mediating variable. This research is quantitative, namely the sampling method using an accidental sampling technique with 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results showed that experience and expectations significantly affected ShopeePay digital payments brand loyalty in Makassar City. Experience has a significant effect on expectations. Expectations mediate the relationship between experience and ShopeePay digital payments brand loyalty in Makassar City.

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Journal Info
Economics and Digital Business Review
Website

Abbrev

ecotal

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic ...