Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Economics and Digital Business Review
Hasniaty Hasniaty
Universitas Fajar Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role Of Experience On Digital Payments Brand Loyalty Through Expectations As A Mediating Variable: English Kapriani Kapriani; Ikhsan Amar Jusman; Hasniaty Hasniaty
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.517

Abstract

This study aims to determine the effect of payment experience on brand loyalty of ShopeePay digital payments in Makassar City with expectations as a mediating variable. This research is quantitative, namely the sampling method using an accidental sampling technique with 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results showed that experience and expectations significantly affected ShopeePay digital payments brand loyalty in Makassar City. Experience has a significant effect on expectations. Expectations mediate the relationship between experience and ShopeePay digital payments brand loyalty in Makassar City.
Co-Authors Ikhsan Amar Jusman Kapriani Kapriani, Kapriani