International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023

THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON THE LOYALTY OF KRL COMMUTERLINE SOLO-JOGJA USERS

Taryza Carolina (Management, Economics, Surakarta Batik Islamic University)
Bambang Mursito (Unknown)
Sarsono Sarsono (Unknown)



Article Info

Publish Date
14 Mar 2023

Abstract

The purpose of this study was to determine the effect of customer satisfaction on KRL Commuterline Solo-Jogja user loyalty. The research was conducted on Solo-Jogja Commuterline KRL users. This research method is descriptive quantitative. The population is Solo-Jogja Commuterline KRL users in October-December 2022. A sample of 100 respondents uses a non-probability sampling technique where data is collected by questionnaire. Methods of data analysis with statistical analysis ie. multiple linear regression test, Fttest, t test and coefficient of determination. Data analysis was assisted with the helpiof SPSS software version 25. Based on the resultsifrom the study it can be seen that service quality has a positive and significant effect on KRL Commuterline Solo-Jogja user loyalty. As well as perceived value and customer satisfaction. Keywords: Customer Satisfaction, Perceived Value, Service Quality

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Journal Info

Abbrev

IJEBAR

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...