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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Taryza Carolina
Management, Economics, Surakarta Batik Islamic University
Economics, Econometrics & Finance

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THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON THE LOYALTY OF KRL COMMUTERLINE SOLO-JOGJA USERS Taryza Carolina; Bambang Mursito; Sarsono Sarsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8580

Abstract

The purpose of this study was to determine the effect of customer satisfaction on KRL Commuterline Solo-Jogja user loyalty. The research was conducted on Solo-Jogja Commuterline KRL users. This research method is descriptive quantitative. The population is Solo-Jogja Commuterline KRL users in October-December 2022. A sample of 100 respondents uses a non-probability sampling technique where data is collected by questionnaire. Methods of data analysis with statistical analysis ie. multiple linear regression test, Fttest, t test and coefficient of determination. Data analysis was assisted with the helpiof SPSS software version 25. Based on the resultsifrom the study it can be seen that service quality has a positive and significant effect on KRL Commuterline Solo-Jogja user loyalty. As well as perceived value and customer satisfaction. Keywords: Customer Satisfaction, Perceived Value, Service Quality
Co-Authors Bambang Mursito Sarsono Sarsono