Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol 8, No 4 (2023): November 2023

Community service on marketing online training using Shopee Live for Aglaonema farmers in Depok

Lorenta In Haryanto (Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)
Dessy Iriani Putri (Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)
Syifa Astasia Utari (Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Jakarta)
Prisca Nurmala Sari (Department of Business and Retail Management, Politeknik Digital Boash Indonesia)
Reza Firdaus (Department of Agrotechnology, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)
Aqila Karliyah Aziza (Department of Agrotechnology, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)
Deni Fadillah (Department of Agrotechnology, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)
Arif Muzahidin (Department of Agrotechnology, Faculty of Agriculture, Universitas Muhammadiyah Jakarta)



Article Info

Publish Date
30 Nov 2023

Abstract

The Aglaonema plant is extensively traded in the Depok region and has already been promoted through various social media platforms. The primary objective of this community service initiative is to impart knowledge to farmers regarding utilizing live features on the Shopee e-commerce platform. The partners are farmers affiliated with the Aglaonema Nusantara Association, located in Depok. The programmes were conducted in August 2023 in Pasir Putih, Sawangan. The selected approaches encompassed counseling, mentoring, and practice. Practical application and support are facilitated by a team of students who create a seller account and conduct a live demonstration on the Shopee platform. Success indicators could be observed through several means, such as output analysis, pre-test and post-test assessments, and measurement of partner satisfaction. The activity mentioned above yielded several outcomes, including establishing a Shopee seller account, a notable improvement in participants' knowledge by up to 22%, and generating a partner evaluation sheet with a satisfaction score of 4.7 out of 5, denoting a high level of satisfaction. This action was effectively executed under established protocols. Nevertheless, it is imperative to sustain this endeavour to facilitate broader adoption of technology among farmers and enhance their ability to promote and sell their agricultural product effectively.

Copyrights © 2023






Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...