Jurnal Manajemen Mandiri Saburai (JMMS)
Vol 8, No 1 (2024): JMMS-JURNAL MANAJEMEN MANDIRI SABURAI

Pengaruh Fashion Involvement, Shopping Lifestyle, Dan Hedonisme Terhadap Pengaruh Perilaku Konsumtif Pada Konsumen Fashion Berbasis Online Tiktok Shop Candy Lady Store Bandar Lampung

Putri, Nanda Armelia (Unknown)
Rosilawati, Weni (Unknown)
Susanti, Vitria (Unknown)
Sandra Dewi, Ade (Unknown)
Pujiati, Ani (Unknown)
Lumban Gaol, Rotua Astrina (Unknown)

Article Info

Publish Date
16 Mar 2024

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui Pengaruh Fashion Involvement, Shopping Lifestyle, Dan Hedonisme Terhadap Pengaruh Perilaku Konsumtif Pada Konsumen Fashion Berbasis Online Tiktok Shop Candy Lady Store Bandar Lampung. Penelitian ini dilaksanakan pada konsumen wanita tiktokshop Candy Lady Store Bandar Lampung. Metode yang digunakan dalam penelitian ini menggunakan jenis kuantitatif. Berdasarkan hasil penelitian bahwa Involvement, Shopping Lifestyle, Dan Hedonisme berpengaruh Terhadap Perilaku Konsumtif Pada Konsumen Fashion Berbasis Online Tiktok Shop Candy Lady Store Bandar Lampung. Kata kunci : Fashion Involvement, Shopping Lifestyle, Hedonisme, Perilaku Konsumtif

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Journal Info
Jurnal Manajemen Mandiri Saburai (JMMS)
Website

Abbrev

jmms

Publisher

Universitas Sang Bumi Ruwa Jurai

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The journal focused on primary studies at management, economic, marketing, and initiated the development of global economic advantages. Based economics could not be seen as independent variable standing on side-by-side with conventional economic system. JMMS Journal of mangement, economic and ...