This researcher focuses on identifying factors that can influence stock prices. Through this research, it is expected to gain a better understanding of the dynamics of the stock market and the factors that need to be considered by stakeholders in the capital market. This study employs a qualitative research method. The research approach used is literature review, collecting data by comprehending and studying theories from various literature related to the research. Data for this study were retrieved from the Publish Or Perish application, consisting of 10 articles related to the research. The following are the 10 articles that serve as data sources in this study, and the factors influencing stock prices are Return On Equity, where this variable can have a positive effect on stock prices. Changes in Return On Investment, Cash Flow from Investments, Price to Book Value, and Debt to Asset Ratio have an impact on changes in stock prices. Partially, the variables Return On Investment, Price to Book Value, and Debt to Asset Ratio influence stock values. In essence, stocks are volatile and challenging to predict or estimate whether they will rise or fall. Changes in the return on investment, cash flow from investments, book value to value, and debt-to-asset ratio have an impact on changes in stock values. Generally, the factors of Return On Investment, Price to Book Value, and Debt to Asset Ratio influence stock values.
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