Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 1 (2024): January 2024

Business Management Training in Improving Culinary Msme Enterprises

Hardana, Ali (Unknown)
Nasution, Jafar (Unknown)
Damisa, Arti (Unknown)
Nasution, Yuriani (Unknown)



Article Info

Publish Date
30 Jan 2024

Abstract

The number of Micro, Small and Medium Enterprises (MSMEs) is a large part of the economic implementation in totality. However, the growth of MSMEs related to technological advances is still not in line with expectations. The proportion of MSMEs that use online sales is still low. This is caused by many MSMEs who do not understand the technical procedures for online sales. The purpose of this activity is to develop MSME expertise in universal management, digital marketing and financial recording. The development and improvement carried out is in the form of developing skills in making marketing planning, digital marketing and understanding financial records so that they can be useful in developing businesses that will be run in the future. The training participants were 34 micro-enterprises, most of which were culinary businesses that were given the management training they needed. The result obtained from this activity is the occurrence of culinary fostered partners who are more advanced in managing and selling products online.

Copyrights © 2024






Journal Info

Abbrev

jpmb

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Jurnal Pengabdian Masyarakat Bestari (JPMB) diterbitkan oleh Formosa Publisher . JPMB Berisi laporan atau artikel pengabdian terkait penerapan ilmu teknologi komunikasi, pendidikan, kewirausahaan, bisnis, budaya dan seni dalam pemberdayaan masyarakat. Jurnal Pengabdian Masyarakat Bestari (JPMB) ...