Formosa Journal of Applied Sciences (FJAS)
Vol. 3 No. 5 (2024): May 2024

The Influence of Market Orientation with Product Innovation of Hydroponic Vegetables in Bogor City, West Java

Miftah, Himmatul (Unknown)
Limakrisna, Nandan (Unknown)
Hanan, Sufrin (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

Vegetables are one of the leading agribusiness commodities because, in addition to having a relatively high economic value, the trend of demand is increasing. This study aims to identify the market orientation of hydroponic vegetable producers, determine the effect of market orientation on the marketing innovation of hydroponic vegetable companies, and determine the impact of market orientation on vegetable marketing performance mediated by innovation. Respondents in this study totaled 60 people. The results concluded that market orientation has a significant effect on innovation. This research concludes that market orientation is critical to pay attention to because it will influence the company to innovate.

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Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...