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Understanding Non-Wage Workers Behavior Towards BPJS Employment Programs: A Boundedly Rational Planned Behavior Analysis Hartono, Sri; Hanan, Sufrin; Purwanto, Agustinus Hariadi Dwi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.157

Abstract

Background: The ongoing gap in social security protection for informal workers (BPU) presents a significant challenge for BPJS Employment, necessitating a deeper understanding of factors influencing participation in social security programs.Purpose: This study aims to analyze the characteristics of BPU workers and their participation in BPJS Employment programs through an expanded Boundedly Rational Planned Behavior theory.Design/methodology/approach: Conducted in Jakarta, the research employed a convenience sampling method with 130 respondents. Data analysis was performed using Smart PLS software.Findings/Results: The study found that attitudes and subjective norms did not significantly influence rational planning, although some trends were observed. Similarly, perceived behavioral control had no significant effect on rational planning, consistent with previous research suggesting that perceptions of control are more relevant in less complex decision-making contexts. However, knowledge was identified as a significant predictor of rational planning, underscoring its crucial role in fostering engagement. While rational planning did not directly affect participation, positive attitudes were found to significantly influence participation levels. In contrast, subjective norms and perceived behavioral control did not significantly impact participation. Although perceived behavioral control showed a marginal effect on participation, this effect did not reach statistical significance, suggesting that individuals' perceptions of their ability to control participation outcomes may have a limited influence in this context. Knowledge was also a critical factor in encouraging participation, emphasizing the importance of awareness in promoting active involvement.Conclusion: The findings highlight that the attitudes of informal workers significantly drive participation in the BPJS Employment program, while knowledge plays a crucial role in enhancing rational planning and engagement. Although subjective norms and perceived behavioral control have a minimal direct impact, the marginal effect of perceived behavioral control suggests that boosting individuals' confidence in managing their participation could enhance involvement. Overall, addressing knowledge gaps and fostering positive attitudes are essential for increasing participation rates among informal workers and providing insights for targeted interventions to promote social security protection for this vulnerable group.Originality/value (State of the art): This research contributes to the understanding of participation dynamics in social security programs for informal workers, advocating for targeted educational campaigns to enhance knowledge, foster positive attitudes towards BPJS, and address barriers to participation. Keywords: employment programs, informal workers, theory of planned behavior, BPJS
Implementation of Management Practices in MSMEs’ Village for Business Performance and Sustainability Improvement: A Case Study in Bantargadung Village, Bantargadung Sub-Dicstric, Sukabumi Regency, West Java. Gursida, Hari; Herdiyana Herdiyana; Muharam, Hari; Pranowo, Agus Setyo; Hanan, Sufrin; Hadiyat, Yayan
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2930

Abstract

Management practices in Micro, Small, and Medium Enterprises (MSMEs) in rural areas play a crucial role in enhancing business sustainability and competitiveness. This article explores various management strategies that rural MSMEs can implement to optimize their business operations. Through training and mentoring programs, MSME actors are provided with knowledge and skills in financial management, marketing, and operational management. Community service activities (PkM), conducted in conjunction with research activities using a case study approach on MSMEs in Bantargadung Village, Bantargadung Subdistrict, Sukabumi Regency, have formulated a management practice model for the sustainability of rural MSMEs. This model can be further developed to advance rural MSMEs, aiming to improve the village economy, enhance rural independence, stimulate economic growth, create jobs, and reduce unemployment rates in rural areas, ultimately improving the welfare of rural communities. Based on management practice theory, as well as guidance from the Chamber of Commerce and Industry (Kadin) and the Ministry of Cooperatives and MSMEs, the management practices for rural MSMEs include: 1) Efficient Inventory Management; 2) Production Process Improvement, particularly Production Efficiency; 3) Financial Management; 4) Human Resource Management; 5) Effective Marketing Strategies and the Use of Digital Marketing; and 6) Performance Evaluation and Control.
The Influence of Market Orientation with Product Innovation of Hydroponic Vegetables in Bogor City, West Java Miftah, Himmatul; Limakrisna, Nandan; Hanan, Sufrin
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9159

Abstract

Vegetables are one of the leading agribusiness commodities because, in addition to having a relatively high economic value, the trend of demand is increasing. This study aims to identify the market orientation of hydroponic vegetable producers, determine the effect of market orientation on the marketing innovation of hydroponic vegetable companies, and determine the impact of market orientation on vegetable marketing performance mediated by innovation. Respondents in this study totaled 60 people. The results concluded that market orientation has a significant effect on innovation. This research concludes that market orientation is critical to pay attention to because it will influence the company to innovate.