Pro-Environmental Behavior Model among University Students

Hetti Rahmawati (Departemen of Psychology, Faculty of Psychology, Universitas Negeri Malang)
Fonny Dameaty Hutagalung (Department of Educational Counseling and Psychology, Faculty of Education, University of Malaya, Kuala Lumpur)
Yudi Tri Harsono (Department of Psychology, Faculty of Psychology, Universitas Negeri Malang)
Nur Rohmah Hidayatul Qoyyimah (Department of Psychology, Faculty of Psychology, Universitas Negeri Malang)

PSYMPATHIC
Vol 11, No 1 (2024): PSYMPATHIC

Environmental behavior is essential for maintaining environmental quality and human life. According to the rational perspective from Theory of Planned Behavior (TPB), belief, personal norm, and perceived behavioral control (PBC) affect actions through behavioral intention. In the past two decades, TPB has become the most extensively discussed concept in explaining pro-environmental behavior (PEB) but still needs re-examination in the Indonesian context. Therefore, this research aimed to investigate how subjective norm (SN), attitude (ATT) towards PEB, and PBC influenced PEB through pro-environmental behavior intention (PEBI). An explanatory quantitative method was used including 264 students from Malang State University with the data analysis conducted and structural equation modeling path analysis. The results showed that attitude, SN, and PBC significantly and positively influenced PEB, primarily through behavior intention.