<![CDATA[Kecanggihan teknologi informasi membuat judi online semakin berkembang. Hal ini juga menimbulkan maraknya promosi dan iklan judi online, salah satunya seperti yang dilakukan username @abdiiyyy pada tanggal 28 Juni 2022 yang mempromosikan judi online di laman instagramnya. Jenis penelitian ini adalah yuridis normatif. Spesifikasi penelitian dalam penulisan ini adalah deskriptif analitis yang menyangkut tindak pidana terhadap judi online menurut Undang-undang nomor 11 tahun 2008 dengan pendekatan perundang-undangan, konseptual, sosial dan teoritis. Data penelitian yang digunakan dari bahan hukum primer dan bahan hukum sekunder. Berdasarkan hasil pembahasan mengenai penelitian ini berkesimpulan bahwa, pertama seorang influencer dapat menerima tawaran judi online karena tekanan finansial dan menjadikan jasa promosi sumber pendapatan utama. Seorang influencer juga menginginkan audiensnya semakin meningkat, sehingga berani untuk mengiklankan judi online, kedua salah satu cara supaya influencer tidak melakukan promosi judi online yaiu dengan membuat kebijakan larangan promosi judi online di berbagai platform dan memberikan edukasi kepada influencer mengenai dampak negatif jika promosi terhadap judi online tetap dilakukan Kata Kunci: Judi Online, Influencer, Iklan judi online The advancement of electronic information has led to the growing popularity of online gambling. This has also resulted in the proliferation of promotions and advertisements for online gambling, such as the one conducted by the username @abdiiyyy on June 28, 2022, who promoted online gambling on their Instagram page. This research is a normative juridical study with descriptive-analytical specification, involving criminal acts related to online gambling according to Law No. 11 of 2008, with a statutory, conceptual, social, and theoritical approach. An influencer can engage in this crime in relation to sociogenesis theory. It can occur due to financial pressure and a luxurious lifestyle, which forces them to seek additional sources of income. Prevention efforts can be made by implementing policies that prohibit or restrict online gambling advertisements. The government can set strict standards regarding the types of ads that influencers can promote, including a ban on online gambling ads. Based on the results of the discussion regarding this research, it is concluded that, firstly, an influencer can accept online gambling offers due to financial pressure and make promotional services the main source of income. An influencer also wants his audience to increase, so that he dares to advertise online gambling, secondly, one way for influencers not to carry out online gambling promotions is by making policies prohibiting online gambling promotions on various platforms and educating influencers about the negative impacts of promoting online gambling. still doing. Keywords: Online gambling, Social Rehabilitation, Abuse]]>
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