El-Mujtama: Jurnal Pengabdian Masyarakat
Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat

Analisis Efektivitas TikTok pada Produk Ms Glow dalam Meningkatkan Kesadaran Merek: Brand Awareness

Nurazizah, Eka Mei (Unknown)
Redyansyah, Dino Taufiq (Unknown)
Rizqiyah, Nur Zahrotur (Unknown)
Almagrobi, Alaika Asrori (Unknown)
Amalia, Agustina Rizky (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

This study aims to determine the effectiveness of TikTok in increasing brand awareness of MS Glow products at Mirza Beauty Store, Pasuruan. The method used is descriptive qualitative with data collection techniques of observation, interview, and content analysis. The results showed that Mirza Beauty Store has managed to significantly increase its sales through the TikTok platform. The strategies used include creative and educational content, live streaming, and TikTok Ads. These contents attracted the attention of potential customers and provided useful information, thus increasing awareness of the MS Glow brand. Suggestions for Mirza Beauty Store are to continue developing relevant and interesting content, collaborating with influencers, utilizing TikTok advertising features, and conducting careful data analysis.

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Journal Info
El-Mujtama: Jurnal Pengabdian Masyarakat
Website

Abbrev

elmujtama

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah ...