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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo El-Mujtama: Jurnal Pengabdian Masyarakat
Rizqiyah, Nur Zahrotur
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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KAPABILITAS INOVASI DAN KNOWLEDGE MANAGEMENT SEBAGAI DETERMINAN KEUNGGULAN BERSAING: STUDI PADA UMKM PENGRAJIN ALAT KEBERSIHAN DI KABUPATEN PASURUAN Rizqiyah, Nur Zahrotur; Nuraeni, Nuraeni; Murtadlo, Kholid
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2456

Abstract

ABSTRAKPersaingan yang semakin ketat dalam era globalisasi menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengembangkan keunggulan bersaing yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas inovasi dan knowledge management terhadap keunggulan bersaing UMKM pengrajin alat kebersihan di Kabupaten Pasuruan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS). Data dikumpulkan melalui kuesioner dari 80 responden UMKM yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing, demikian pula knowledge management capability menunjukkan pengaruh positif dan signifikan terhadap keunggulan bersaing. Temuan ini mengindikasikan bahwa UMKM yang memiliki kemampuan inovasi yang baik dan manajemen pengetahuan yang efektif cenderung memiliki daya saing yang lebih tinggi. Implikasi praktis penelitian ini adalah pentingnya penguatan kapabilitas internal UMKM melalui pengembangan inovasi berkelanjutan dan implementasi sistem manajemen pengetahuan yang terstruktur untuk meningkatkan competitive advantage di tengah dinamika persaingan industri alat kebersihan.ABSTRACTThe increasingly intense competition in the era of globalization demands Micro, Small, and Medium Enterprises (MSMEs) to develop sustainable competitive advantages. This study aims to analyze the influence of innovation capability and knowledge management on the competitive advantage of MSMEs producing cleaning tools in Pasuruan Regency. The research employs a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis techniques. Data were collected through questionnaires from 80 MSME respondents selected using a purposive sampling technique. The results show that innovation capability has a positive and significant effect on competitive advantage, as does knowledge management capability, which also shows a positive and significant effect on competitive advantage. These findings indicate that MSMEs with strong innovation abilities and effective knowledge management tend to have higher competitiveness. The practical implication of this research is the importance of strengthening the internal capabilities of MSMEs through the development of sustainable innovations and the implementation of structured knowledge management systems to enhance competitive advantage amidst the dynamic competition in the cleaning tools industry.
Analisis Efektivitas TikTok pada Produk Ms Glow dalam Meningkatkan Kesadaran Merek: Brand Awareness Nurazizah, Eka Mei; Redyansyah, Dino Taufiq; Rizqiyah, Nur Zahrotur; Almagrobi, Alaika Asrori; Amalia, Agustina Rizky
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3552

Abstract

This study aims to determine the effectiveness of TikTok in increasing brand awareness of MS Glow products at Mirza Beauty Store, Pasuruan. The method used is descriptive qualitative with data collection techniques of observation, interview, and content analysis. The results showed that Mirza Beauty Store has managed to significantly increase its sales through the TikTok platform. The strategies used include creative and educational content, live streaming, and TikTok Ads. These contents attracted the attention of potential customers and provided useful information, thus increasing awareness of the MS Glow brand. Suggestions for Mirza Beauty Store are to continue developing relevant and interesting content, collaborating with influencers, utilizing TikTok advertising features, and conducting careful data analysis.
Co-Authors Almagrobi, Alaika Asrori Amalia, Agustina Rizky Murtadlo, Kholid Nurazizah, Eka Mei Redyansyah, Dino Taufiq