Journal of Management and Innovation Entrepreneurship (JMIE)
Vol. 1 No. 2 (2024): Januari

PENINGKATAN STRATEGI PEMASARAN MELALUI INOVASI DAN KREASI GUNA MENINGKATKAN PENJUALAN PADA USAHA STC CELL

Zikri Jayalaksana (Unknown)
Fadly Ahmad Fakhrezy (Unknown)
Azizah, Intan Nur (Unknown)
Rafli Apriwan (Unknown)
Anitalia (Unknown)
Tita Widyawati (Unknown)
Rahmantya, Yanneri Elfa Kiswara (Unknown)

Article Info

Publish Date
22 Jan 2024

Abstract

Penelitian ini bertujuan untuk menjelaskan: 1) Tantangan dalam mempertahankan eksistensi pasar, 2) Strategi efektif dalam meningkatkan penjualan pada UMKM STC Cell, 3) Mengetahui ide inovasi kreatif pada UMKM STC Cell. Hasil penelitian ini menunjukkan penetapan aspek analisa SWOT pada UMKM STC Cell.

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Journal Info
Journal of Management and Innovation Entrepreneurship (JMIE)
Website

Abbrev

jmie

Publisher

Yayasan Nuraini Ibrahim Mandiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Journal of Management and Innovation Entrepreneurship (JMIE) is a national journal as a scientific study media results of research, thinking, and critical-analytical studies on research in the fields of marketing management, financial management, SDM management, operations/production management, ...