JEPENDIMAS
Vol. 1 No. 1 (2024): JANUARI

Analisis Strategi Persaingan Untuk Meningkatkan Penjualan Usaha Sambal Cumi dan Paru By Dapoer Zambal

Rofik, Oktavio Mi’roj (Unknown)
Cahyani, Linda Ratna Fitria (Unknown)
Widodo, Ricia Ratri (Unknown)
Rahmawati, Dewi Cantika (Unknown)
Ningsih , Ajeng Kusuma (Unknown)
Wahib, Moh (Unknown)

Article Info

Publish Date
17 Apr 2024

Abstract

Sambal Cumi and Paru by Dapoer Zambal is a new instant food business established in 2023. Not many people know about this business because it is still very new. In addition, there are many competitors working on the same business and are already successful. This study was conducted to determine whether the right competitive strategy can increase the sales of Dapoer Zambal's Sambal Cumi and Paru. For this study, a strengths, weaknesses, opportunities, and threats approach was used as a descriptive qualitative methodology. The analysis results show that improving customer service and adding new menu variations are the most effective competitive approaches to increase sales.

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Journal Info
JEPENDIMAS
Website

Abbrev

go

Publisher

PT. Putra Jawa Mulya

Subject

Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat (JEPENDIMAS) adalah sebuah jurnal ilmiah yang melalui proses peer review yang menerbitkan artikel-artikel yang berkaitan dengan bidang Ekonomi, Pendidikan, dan Pengabdian Masyarakat. Ruang lingkup dari jurnal ini meliputi namun tidak terbatas ...