PENGARUH STRATEGI PEMASARAN PRODUK TABUNGAN IB HASANAH DENGAN AKAD WADIAH TERHADAP TINGKAT PERTUMBUHAN JUMLAH NASABAH BNI SYARIAH CABANG BOGOR

Maesari Maesari (Universitas Ibn Khaldun Bogor)
Ibdalsyah Ibdalsyah (Universitas Ibn Khaldun Bogor)
Hilman Hakiem (Universitas Ibn Khaldun Bogor)

Al-Infaq: Jurnal Ekonomi Islam
Al-Infaq, Vol. 6 No. 1 (2015)

The purpose of this study was to analyze whether there was an effect of marketing strategies savings products iB Hasanah with wadiah contract to the level of growth in the number of customers in BNI Syariah Cabang Bogor. Based on a marketing strategy, that has been done BNI Syariah Branch Bogor is recruiting marketing (freelance), a strategy to open stores (opentable), cooperation strategy (joint to school and campus), sponsorship strategy, payroll system strategy. Proved that with this strategy of BNI Syariah Cabang Bogor is able to realize what the expectations of the management i.e. to improve trust and interest of people of the public to the products offered. In this study also found, there is a very strong influence/high between marketing strategy savings products ib hasanah with wadiah agreement on the level of growth in the number of customers.