International Journal of Education, Vocational and Social Science
Vol. 2 No. 02 (2023): May, International Journal of Education, vocational and Social Science (IJEVSS

The Role of Core Marketing Capability in the Relationship between Marketing Competitive Curriculum and Marketing Employability Performance

Andi Setiawan (Unknown)
Riyadi, Riyadi (Unknown)
Sri Wahyuni (Unknown)
Saptianing, Saptianing (Unknown)

Article Info

Publish Date
12 Apr 2023

Abstract

This study aims to deepen understanding of the practice of core marketing capability by exploring the impact of marketing competitive curriculum and marketing employability performance for vocational high education graduates in carrying out multiplier tasks. Core marketing capability is proposed to bridge the relationship between competitive marketing curriculum and marketing employability performance. The study is a survey design approach, data collected from 225 respondents were analyzed through structural equation modeling using AMOS 26.0. The findings of this study reveal a significant relationship between marketing competitive curriculum directly with marketing employability performance, and indirectly through Core Marketing Capability

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Journal Info
International Journal of Education, Vocational and Social Science
Website

Abbrev

IJEVSS

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal of Education Vocational and Social Science(IJEVSS ) is  a peer-reviewed journal which welcomes submissions involving a critical discussion of policy and practice, as well as contributions to conceptual and theoretical developments in the field. It includes articles based on ...