International Journal of Education, Vocational and Social Science
Vol. 2 No. 02 (2023): May, International Journal of Education, vocational and Social Science (IJEVSS

The Effect of Price and Service Quality on Consumer Purchasing Decisions of Alfamart in Semarang City

Bagus Yunianto Wibowo (Unknown)

Article Info

Publish Date
15 Apr 2023

Abstract

This study aims to determine and analyse the effect of price and service quality on consumer purchasing decisions. The objectives of this study are: (1) Determine the effect of price on purchasing decisions (2) Determine the effect of service quality on purchasing decisions. By using quantitative descriptive research, the sampling technique used in this research is the saturated sampling method. The data obtained in this study were obtained by distributing questionnaires to 100 respondents of Alfamart consumers in the city of Semarang. SEM Package Amos 24.0 is used as an analytical tool The results obtained are (1) price has a positive and significant effect on purchasing decisions (2) service quality has a positive and significant effect on purchasing decisions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Education, Vocational and Social Science
Website

Abbrev

IJEVSS

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal of Education Vocational and Social Science(IJEVSS ) is  a peer-reviewed journal which welcomes submissions involving a critical discussion of policy and practice, as well as contributions to conceptual and theoretical developments in the field. It includes articles based on ...