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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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IMPROVING THE PERFORMANCE OF SMEs IN SEMARANG CITY IN THE PANDEMIC COVID 19 Misbakhul Arrezqi; Bagus Yunianto Wibowo; Eldes Willy Filatrovi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1273

Abstract

With the announcement of the regional quarantine status by President Jokowi for the increasing outbreak of the corona virus, it will indirectly have an overall impact on the economy, especially for the middle and lower class. In this case the regulation stipulated by the Government in the Health Quarantine Law states that during the area quarantine, the basic necessities of life of people living in the quarantine area are the responsibility of the Government. The social welfare of the community here is related to health, household economic conditions, a sense of security, and a good quality of life. So that people who are faced with the Covid-19 pandemic can still fulfill their basic needs and carry out their social functions. However, under these circumstances, the performance of UKM is very slow and some even collapsed. This is what made researchers investigate more deeply about the performance of SMEs during the Covid 19 pandemic. The purpose of this study was to examine the effect of entrepreneurial orientation and organizational learning on the quality of strategic assets, and also the influence of strategic asset quality on business performance. This research was conducted on SME snacks in Semarang City, the respondents used were 150 respondents. The data are processed using Structural Equation Modeling (SEM) with the help of the Analysis of Moment Structure (AMOS) version 23.0 program. Based on the results of the analysis, it is concluded that the effect of entrepreneurial orientation on the quality of strategic assets shows a CR value of -0.338 and with a probability of 0.735, testing the effect of entrepreneurial orientation on business performance shows a CR value of 2.499 and with a probability of 0.012, testing organizational learning on the quality of strategic assets shows a value CR is 4.881 and with a probability of 0.001., Testing the effect of organizational learning on business performance shows a CR value of 1.351 and with a probability of 0.177, the effect of strategic asset quality on business performance shows a CR value of 2.067 and with a probability of 0.039. Keywords: Entrepreneurship Orientation, Organizational Learning, Strategic Asset Quality, Business Performance, SMEs, SEM
Penerapan Teknologi Pembuatan Vidio Dalam Upaya Pemulihan Ekonomi UMKM Makanan, Fashion, Mebel Kecamatan Suruh, Kabupaten Semarang Mellasanti ayuwardani; Bagus yunianto wibowo; Nanang adie setyawan; Vinda setya kartika; Hamsar suci amalia
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2024): Januari: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i1.880

Abstract

Technological developments also affect the development of the economic and business world. From the problems of MSMEs and previous community service experiences, the community service team provided assistance and application of marketing video-making technology to 5 members of MSMEs KPM PKH Graduasi, Suruh District, Semarang Regency. In this service, the community service team also provided several equipment and tools to support the making of good marketing videos. The MSMEs that the team chose are MSMEs that sell products that can be videoed with the help of the facilities that will be provided. The five MSMEs consist of MSMEs with culinary businesses (cakes and chips), clothing resellers and handicraft businesses (furniture). In the video-making training, they directly use the products owned by MSMEs.
The Effect of Price and Service Quality on Consumer Purchasing Decisions of Alfamart in Semarang City Bagus Yunianto Wibowo
International Journal of Education, Vocational and Social Science Vol. 2 No. 02 (2023): May, International Journal of Education, vocational and Social Science (IJEVSS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i02.286

Abstract

This study aims to determine and analyse the effect of price and service quality on consumer purchasing decisions. The objectives of this study are: (1) Determine the effect of price on purchasing decisions (2) Determine the effect of service quality on purchasing decisions. By using quantitative descriptive research, the sampling technique used in this research is the saturated sampling method. The data obtained in this study were obtained by distributing questionnaires to 100 respondents of Alfamart consumers in the city of Semarang. SEM Package Amos 24.0 is used as an analytical tool The results obtained are (1) price has a positive and significant effect on purchasing decisions (2) service quality has a positive and significant effect on purchasing decisions.
The Role of Viral Marketing Value “Instagram” in Building Customer Relationships Performance: Perspectizing SDL Theory Andi Setiawan; Astohar Astohar; Bagus Yunianto Wibowo; Rif’ah Dwi Astuti; Wahyuni, Sri
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1790

Abstract

In the context of social media platforms, it is important for MSMEs to differentiate themselves in order to attract the attention of potential customers. This study uses the Viral Marketing Value Effect Model to examine the role of social media platforms in customer relationship performance. Data from 219 culinary MSMEs in Central Java shows that social media influencers and characteristics have an effect on customer relationship performance, while social media influencers do not. The study also explores how viral marketing value moderates the relationship between social media influencers and social media characteristics on customer relationships. The findings provide insights that extend the Service Dominant Logic (SDL) theory to social media marketing literacy in MSMEs.
Digital Competitiveness through TERM for Student-Entrepreneurs in Central Java Jati Nugroho; Bagus Yunianto Wibowo; Andi Setiawan; M Nahar; Noor Suroija
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2044

Abstract

Digital competitiveness has become a critical factor for entrepreneurial success in the modern economy. This article examines how the Techno-Entrepreneurial Relationship Marketing (TERM) model can enhance the digital competitiveness of student entrepreneurs in Central Java. Using a mixed-methods approach, the study assesses the impact of digital tools, entrepreneurial orientation, and proactive market engagement on business outcomes. The findings reveal that TERM significantly improves digital marketing performance, customer loyalty, and competitive positioning by fostering data-driven decision-making, rapid responsiveness, and personalized customer interactions. The study highlights the importance of integrating TERM into entrepreneurship education to prepare students for the challenges of the digital economy. It concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to leverage TERM to achieve long-term business sustainability and competitive advantage in a rapidly evolving digital marketplace. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
The Moderating Role of Electronic Word of Mouth in the Relationship Between User-Generated Content and Purchase Decisions Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Irin Mirrah Luthfia; Mona Inayah Pratiwi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.970

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous research for three purposes, namely: creating hypotheses, creating new variations on hypotheses that are different from previous research, and proving hypotheses. The data used in this study are primary data that researchers obtained from sources that are definitely credible in the form of Three Second customers, with a total of two hundred customers spread throughout Indonesia. The data that researchers obtained were analyzed using the innovative PLS 4.0 analysis tool. The conclusion is explained comprehensively in this section. In the first hypothesis in this article, it can be concluded that it is accepted and proven. This is because the P-values in this article are positive and below the 0.05 significance level, namely 0.007. The results mentioned by the researcher above are in line with a number of previous studies, namely. This means that better user-generated content on a product can make a larger market share, increase product recognition in the eyes of the public, and so on, which can increase Purchasing Decisions. In the following hypothesis, the Electronic-Word of Mouth variable can strengthen or moderate the influence of the User Generated Content variable on Purchasing Decisions because the same thing, namely the P-Value value, is positive and below the 0.05 significance level, namely 0.000. more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.
Analisis Peran Diskon Barang Dalam Meningkatkan Efektivitas Pemasaran dan Kemajuan Usaha di Era E-Commerce: Penelitian Irin Mirrah Luthfia; Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2135

Abstract

The development of digital technology has driven the growth of e-commerce as a major platform in modern trade activities. In increasingly competitive conditions, businesses are required to implement effective marketing strategies, one of which is through product discounts. This study aims to analyze the role of product discounts in increasing marketing effectiveness and their contribution to business progress in the e-commerce era. This study uses a quantitative approach with a descriptive associative method. Data were collected through questionnaires distributed to 120 active e-commerce businesses that have used discount strategies. The analysis techniques used include validity and reliability tests, multiple regression, and the Sobel test to examine the mediation effect. The results show that product discounts have a significant effect on marketing effectiveness (β = 0.568; p < 0.01), and marketing effectiveness has a significant effect on business progress (β = 0.612; p < 0.01). Discounts also have a direct effect on business progress (β = 0.325; p < 0.05), but the indirect effect through marketing effectiveness is proven to be stronger based on the results of the Sobel test (Z = 3.85; p < 0.001). This finding provides important implications for e-commerce business actors to be able to utilize discounts appropriately in building their business progress.
Co-Authors Andi Setiawan Astohar Astohar Astuti, Rif'ah Dwi Destine Fajar Wiedayanti Filatrovi, Eldes Willy Hamsar Suci Amalia Irin Mirrah Luthfia Jati Nugroho M Nahar Mellasanti Ayuwardani Misbakhul Arrezqi Mona Inayah Pratiwi Nanang Adie Setyawan Noor Suroija Sri Wahyuni Vinda setya kartika