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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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IMPROVING THE PERFORMANCE OF SMEs IN SEMARANG CITY IN THE PANDEMIC COVID 19 Misbakhul Arrezqi; Bagus Yunianto Wibowo; Eldes Willy Filatrovi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1273

Abstract

With the announcement of the regional quarantine status by President Jokowi for the increasing outbreak of the corona virus, it will indirectly have an overall impact on the economy, especially for the middle and lower class. In this case the regulation stipulated by the Government in the Health Quarantine Law states that during the area quarantine, the basic necessities of life of people living in the quarantine area are the responsibility of the Government. The social welfare of the community here is related to health, household economic conditions, a sense of security, and a good quality of life. So that people who are faced with the Covid-19 pandemic can still fulfill their basic needs and carry out their social functions. However, under these circumstances, the performance of UKM is very slow and some even collapsed. This is what made researchers investigate more deeply about the performance of SMEs during the Covid 19 pandemic. The purpose of this study was to examine the effect of entrepreneurial orientation and organizational learning on the quality of strategic assets, and also the influence of strategic asset quality on business performance. This research was conducted on SME snacks in Semarang City, the respondents used were 150 respondents. The data are processed using Structural Equation Modeling (SEM) with the help of the Analysis of Moment Structure (AMOS) version 23.0 program. Based on the results of the analysis, it is concluded that the effect of entrepreneurial orientation on the quality of strategic assets shows a CR value of -0.338 and with a probability of 0.735, testing the effect of entrepreneurial orientation on business performance shows a CR value of 2.499 and with a probability of 0.012, testing organizational learning on the quality of strategic assets shows a value CR is 4.881 and with a probability of 0.001., Testing the effect of organizational learning on business performance shows a CR value of 1.351 and with a probability of 0.177, the effect of strategic asset quality on business performance shows a CR value of 2.067 and with a probability of 0.039. Keywords: Entrepreneurship Orientation, Organizational Learning, Strategic Asset Quality, Business Performance, SMEs, SEM
The Effect of Price and Service Quality on Consumer Purchasing Decisions of Alfamart in Semarang City Bagus Yunianto Wibowo
International Journal of Education, Vocational and Social Science Vol. 2 No. 02 (2023): May, International Journal of Education, vocational and Social Science (IJEVSS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i02.286

Abstract

This study aims to determine and analyse the effect of price and service quality on consumer purchasing decisions. The objectives of this study are: (1) Determine the effect of price on purchasing decisions (2) Determine the effect of service quality on purchasing decisions. By using quantitative descriptive research, the sampling technique used in this research is the saturated sampling method. The data obtained in this study were obtained by distributing questionnaires to 100 respondents of Alfamart consumers in the city of Semarang. SEM Package Amos 24.0 is used as an analytical tool The results obtained are (1) price has a positive and significant effect on purchasing decisions (2) service quality has a positive and significant effect on purchasing decisions.
The Role of Viral Marketing Value “Instagram” in Building Customer Relationships Performance: Perspectizing SDL Theory Andi Setiawan; Astohar Astohar; Bagus Yunianto Wibowo; Rif’ah Dwi Astuti; Wahyuni, Sri
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1790

Abstract

In the context of social media platforms, it is important for MSMEs to differentiate themselves in order to attract the attention of potential customers. This study uses the Viral Marketing Value Effect Model to examine the role of social media platforms in customer relationship performance. Data from 219 culinary MSMEs in Central Java shows that social media influencers and characteristics have an effect on customer relationship performance, while social media influencers do not. The study also explores how viral marketing value moderates the relationship between social media influencers and social media characteristics on customer relationships. The findings provide insights that extend the Service Dominant Logic (SDL) theory to social media marketing literacy in MSMEs.
Digital Competitiveness through TERM for Student-Entrepreneurs in Central Java Jati Nugroho; Bagus Yunianto Wibowo; Andi Setiawan; M Nahar; Noor Suroija
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2044

Abstract

Digital competitiveness has become a critical factor for entrepreneurial success in the modern economy. This article examines how the Techno-Entrepreneurial Relationship Marketing (TERM) model can enhance the digital competitiveness of student entrepreneurs in Central Java. Using a mixed-methods approach, the study assesses the impact of digital tools, entrepreneurial orientation, and proactive market engagement on business outcomes. The findings reveal that TERM significantly improves digital marketing performance, customer loyalty, and competitive positioning by fostering data-driven decision-making, rapid responsiveness, and personalized customer interactions. The study highlights the importance of integrating TERM into entrepreneurship education to prepare students for the challenges of the digital economy. It concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to leverage TERM to achieve long-term business sustainability and competitive advantage in a rapidly evolving digital marketplace. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
Pelatihan Kewirausahaan Kreatif Guna Membangun Jiwa Young Entrepreneur Melalui Program Osis SMK Nurul Islami Semarang: Pengabdian Eva Purnamasari; Karnowahadi, Karnowahadi; Wiedayanti, Destine Fajar; Noor Suroija; Achmad Zaenuddin; Bagus Yunianto Wibowo; Vika Diyah Ardiyanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3320

Abstract

Kegiatan Pengabdian Kepada Masyarakat Pratama (PMP) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan siswa SMK Nurul Islami Semarang, khususnya anggota OSIS, melalui pelatihan kewirausahaan kreatif. Permasalahan utama mitra adalah rendahnya pemahaman terhadap dunia usaha dan kurangnya motivasi untuk berwirausaha. Pelatihan dilaksanakan dengan pendekatan aplikatif yang mencakup pemaparan teori, studi kasus, sesi brainstorming, dan praktik penyusunan Business Model Canvas. Hasil kegiatan menunjukkan peningkatan signifikan pada motivasi dan kreativitas siswa, dengan 92% peserta menyatakan pelatihan sangat bermanfaat. Program ini juga menghasilkan modul pelatihan serta rencana keberlanjutan melalui pembentukan tim wirausaha OSIS sebagai penggerak kegiatan ekonomi kreatif sekolah. Secara keseluruhan, kegiatan ini berhasil menumbuhkan semangat young entrepreneur di kalangan siswa dan memperkuat peran sekolah dalam membangun ekosistem kewirausahaan berbasis pendidikan.
Co-Authors Achmad Zaenuddin Andi Setiawan Astohar Astohar Astuti, Rif'ah Dwi Eva Purnamasari Filatrovi, Eldes Willy Jati Nugroho Karnowahadi, Karnowahadi M Nahar Misbakhul Arrezqi Noor Suroija Sri Wahyuni Vika Diyah Ardiyanti Wiedayanti, Destine Fajar