International Journal of Education, Vocational and Social Science
Vol. 2 No. 02 (2023): May, International Journal of Education, vocational and Social Science (IJEVSS

The Role of Marketing Entrepreneur Ability Values in Building Student Entrepreneurship Performance: The Case of Student Business Incubation Program: The Role of Marketing Entrepreneur Ability Values in Building Student Entrepreneurship Performance: The Case of Student Business Incubation Program

Andi Setiawan (Unknown)
Hartono Hartono (Unknown)
Retno Winarti (Unknown)
Sulistyo Sulistyo (Unknown)
Sumanto Sumanto (Unknown)

Article Info

Publish Date
27 Apr 2023

Abstract

This study is interested in analyzing marketing entrepreneur ability value in influencing entrepreneurship performance. Our study views that marketing hard skills and marketing soft skills are not enough to be a lever factor for Entrepreneurship Performance. The results of research on 237 samples using structural equation modeling revealed the findings of marketing hard skills and marketing soft skills can maximize their role in entrepreneurship performance if both types of marketing competencies can develop marketing entrepreneur ability value as a valuable resource capital for the company.

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Journal Info
International Journal of Education, Vocational and Social Science
Website

Abbrev

IJEVSS

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal of Education Vocational and Social Science(IJEVSS ) is  a peer-reviewed journal which welcomes submissions involving a critical discussion of policy and practice, as well as contributions to conceptual and theoretical developments in the field. It includes articles based on ...