eCo-Fin
Vol. 6 No. 2 (2024): eCo-Fin

The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee

Agus Santoso (Universitas Teknologi Sumbawa)
Hartini Hartini (Universitas Teknologi Sumbawa)
Nurasia Nurasia (Universitas Teknologi Sumbawa)

Article Info

Publish Date
10 Jun 2024

Abstract

This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee

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Journal Info
eCo-Fin
Website

Abbrev

ef

Publisher

Komunitas Dosen Indonesia

Subject

Economics, Econometrics & Finance

Description

Focusing on the development of economics, especially finance & accounting, both scientific and practical reviews, is expected to be a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economics in various social aspects. ...