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All Journal Jurnal EK dan BI eCo-Fin Jurnal Pendidikan dan Pengabdian Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Nurasia Nurasia
Universitas Teknologi Sumbawa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee Agus Santoso; Hartini Hartini; Nurasia Nurasia
eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i2.1427

Abstract

This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee
PENGARUH LITERASI KEUANGAN DAN LOCUS OF CONTROL TERHADAP PERILAKU MENABUNG RUMAH TANGGA DI KABUPATEN SUMBAWA Nurasia Nurasia; Hartini Hartini
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1162

Abstract

This research aims to examine the influence of financial literacy and locus of control on household savings behavior in Sumbawa Regency. This research is quantitative research with an associative approach. The population used was all housewives in Sumbawa Regency with a sample of 259 respondents who were housewives with an age range of 18-70 years. Data collection techniques using questionnaires and data analysis tools using Stata. The results of this research show that financial literacy has a positive and significant influence on the saving behavior of housewives in Sumbawa Regency and locus of control has a positive and significant influence on the saving behavior of housewives in Sumbawa Regency.
Pemasaran Digital Praktis Untuk UMKM: Pendampingan Perempuan Keluarga Nelayan Di Desa Labuhan Burung Nurasia Nurasia; Irawati Irawati; Sri Andriani; Jannatun Aliyah; Wilia Ismiyarti; Tomy Dwi Cahyono; Ryan Suarantalla; Erwin Mardinata; Hanifa Sri Nuryani
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m8qm0404

Abstract

This community service program aimed to strengthen the digital marketing capacity of fish-processing micro-enterprises in Labuhan Burung Village, Buer District, Sumbawa Regency. The participants were 25 women, mainly spouses of capture-fishery and aquaculture workers, who developed premium and non-premium fish-ball products. The program applied participatory training and practice-based mentoring for approximately four months, covering needs identification, segmentation-targeting-positioning, digital platform selection, AIDA-based content development, product photography, packaging, labeling, and sales communication. Evaluation was descriptive and used participant observation, discussions, documentation, and assessment of practice outputs. The activities indicated that participants were able to distinguish the roles of Facebook, Instagram, TikTok, and WhatsApp; prepare more focused promotional messages; practice product photography; and understand the relationship between packaging, labels, information transparency, and consumer trust. The products have begun to reach consumers in Labuhan Burung, Buer, and surrounding areas. The program confirms that MSME digitalization should begin with product readiness, concentration on one or two priority channels, and consistent content production. Further quantitative evaluation is required to measure competency improvement, sales conversion, and business sustainability.
Pemberdayaan dan Penerapan Teknologi Pengeringan untuk Meningkatkan Kualitas dan Efisiensi Industri Ikan Kering Poklahsar Saling Sakiki di Dusun Padak Sumbawa Muhamad Hidayat; Zulkieflimansyah Zulkieflimansyah; Nurasia Nurasia; Sri Rahayu; Taufik Atisina; Muhammad Hudzaifah
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 1 (2026): Februari
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i1.10873

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan mengatasi permasalahan utama yang dihadapi oleh Industri Rumah Tangga (IRT) Poklahsar Saling Sakiki di Desa Labuan Sumbawa, yaitu ketergantungan penuh pada cuaca dan pemasaran tradisional dalam proses pengeringan ikan teri. Metode tradisional dengan sinar matahari menyebabkan produksi terhenti saat musim hujan dan berisiko menurunkan mutu produk.Solusi yang diterapkan adalah intervensi ganda: (1) Penyediaan dan instalasi mesin pengering ikan bersumber gas (LPG) berkapasitas 100 kg dengan kontrol waktu dan temperatur otomatis; serta (2) Pelatihan komprehensif mengenai pengoperasian mesin dan strategi pemasaran berbasis teknologi informasi (e-commerce). Kegiatan dilaksanakan melalui lima tahapan inti: identifikasi masalah, perencanaan, persiapan, pelaksanaan pelatihan dan serah terima alat, serta evaluasi awal.Hasil awal PkM menunjukkan capaian signifikan: kelompok mitra kini dapat memproduksi ikan kering sepanjang tahun tanpa terpengaruh cuaca, yang secara langsung meningkatkan kualitas produk (konsistensi mutu) dan mengurangi risiko kerusakan. Selain itu, pelatihan pemasaran digital berhasil meningkatkan pemahaman anggota dalam pemanfaatan e-commerce. Dampak program ini adalah terciptanya stabilitas produksi, peningkatan pendapatan mitra, dan potensi kelompok untuk menjadi model adopsi teknologi pengeringan ikan berkelanjutan di wilayah Sumbawa.
Co-Authors Agus Santoso Cahyono, Tomy Dwi Erwin Mardinata Hanifa Sri Nuryani Hartini Hartini Irawati Irawati Jannatun Aliyah Muhamad Hidayat Muhammad Hudzaifah Ryan Suarantalla Sri Andriani Sri Rahayu Taufik Atisina Wilia Ismiyarti Zulkieflimansyah Zulkieflimansyah