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All Journal Jurnal EK dan BI eCo-Fin
Nurasia Nurasia
Universitas Teknologi Sumbawa
Economics, Econometrics & Finance

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The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee Agus Santoso; Hartini Hartini; Nurasia Nurasia
eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i2.1427

Abstract

This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee
PENGARUH LITERASI KEUANGAN DAN LOCUS OF CONTROL TERHADAP PERILAKU MENABUNG RUMAH TANGGA DI KABUPATEN SUMBAWA Nurasia Nurasia; Hartini Hartini
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1162

Abstract

This research aims to examine the influence of financial literacy and locus of control on household savings behavior in Sumbawa Regency. This research is quantitative research with an associative approach. The population used was all housewives in Sumbawa Regency with a sample of 259 respondents who were housewives with an age range of 18-70 years. Data collection techniques using questionnaires and data analysis tools using Stata. The results of this research show that financial literacy has a positive and significant influence on the saving behavior of housewives in Sumbawa Regency and locus of control has a positive and significant influence on the saving behavior of housewives in Sumbawa Regency.
Co-Authors Agus Santoso Hartini Hartini