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<![CDATA[PENGARUH MARKETING MIX TERHADAP LOYALITAS KONSUMEN PERMEN SUSU ]]>
<![CDATA[Santoso, Agus]]>;
<![CDATA[Sudodo, Yandri]]>;
<![CDATA[Fietroh, Muhammad Nur]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Indonesia Vol 2 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa ]]>
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DOI: 10.37673/jebi.v2i2.58
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Marketing Mix terhadap Loyalitas konsumen permen susu pada UMKM permen susu di kecamatan Moyo Hilir. Jenis penelitin ini adalah kuantitatif. Populasi dalam penelitian ini adalah masyarakat kecamatan Sumbawa, dalam menentukan sampel menggunkan random sampling dengan mengambil sampel dengan jumlah 100 orang responden. Analisis data yang digunakan adalah regresi linier berganda terdiri dari Uji validitas,reliabilitas uji t, uji f, uji determinasi dan Uji asumsi Klasik. Hasil penelitian menunjukkan bahwa: variabel produk berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Adapun variabel harga berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Variabel promosi berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Selanjutnya variabel lokasi berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Secara simultan, Marketing mix berpengaruh signifikan terhadap loyalitas konsumen dengan tingkat kepercayaan 62,2% sedangkan sisanya 37,8% di pengaruhi oleh factor lain di luar variabel yang di teliti. Disarankan bagi produsen permen susu untuk mempertimbangkan starategy marketing mix, melakukan inovasi produk dan mengintensifkan promosi dan penjualan melalui media sosial yang terbukti efektif. Kata kunci: Marketing mix , Loyalitas Konsumen , Permen Susu]]>
<![CDATA[PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PEMBELI DAN PENGARUHNYA TERHADAP LOYALITAS ]]>
<![CDATA[Agus Santoso]]>;
<![CDATA[Hartini Hartini]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v5i2.639
<![CDATA[This study aims to examine whether there is an effect of brand image and price on buyer satisfaction and its impact on buyer loyalty of Instant Noodle Products by Overseas Students at the Sumbawa University of Technology. This type of research is quantitative with the population is the Sumbawa people who consume instant noodles. The data collection technique is using a questionnaire using google form and the sampling technique is purposive sampling with a total of 100 respondents. The results show that Brand Image has a significant effect on consumer satisfaction of Instant Noodle Products by overseas students at the Sumbawa University of Technology. Price has a significant effect on consumer satisfaction of instant noodle products by overseas students at the Sumbawa University of Technology. Satisfaction has a significant effect on consumer loyalty to instant noodles by overseas students at the Sumbawa University of Technology. Brand Image through consumer satisfaction has a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology and prices through consumer satisfaction have a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology]]>
<![CDATA[PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PEMBELI DAN PENGARUHNYA TERHADAP LOYALITAS ]]>
<![CDATA[Agus Santoso]]>;
<![CDATA[Hartini Hartini]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v5i2.639
<![CDATA[This study aims to examine whether there is an effect of brand image and price on buyer satisfaction and its impact on buyer loyalty of Instant Noodle Products by Overseas Students at the Sumbawa University of Technology. This type of research is quantitative with the population is the Sumbawa people who consume instant noodles. The data collection technique is using a questionnaire using google form and the sampling technique is purposive sampling with a total of 100 respondents. The results show that Brand Image has a significant effect on consumer satisfaction of Instant Noodle Products by overseas students at the Sumbawa University of Technology. Price has a significant effect on consumer satisfaction of instant noodle products by overseas students at the Sumbawa University of Technology. Satisfaction has a significant effect on consumer loyalty to instant noodles by overseas students at the Sumbawa University of Technology. Brand Image through consumer satisfaction has a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology and prices through consumer satisfaction have a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology]]>
<![CDATA[PERAN PENGETAHUAAN KEUANGAN, GAYA HIDUP HEDONISME, KONTROL DIRI,DAN LITERASI KEUANGAN DALAM MANAJEMEN KEUANGAN PRIBADI GENERASI Z DI KABUPATEN SUMBAWA ]]>
<![CDATA[Sherwin Ary Busman]]>;
<![CDATA[Hartini Hartini]]>;
<![CDATA[Agus Santoso]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v5i2.680
<![CDATA[The purpose of this study was to analyze the effect of financial knowledge, hedonism lifestyle, self-control and financial literacy on the personal financial management of the z generation in Sumbawa Regency. The method used with quantitative methods and data collection techniques using a questionnaire. The sample in this study amounted to 100 respondents obtained by purposive sampling technique with the criteria of people living in Sumbawa and aged 24-44 years. Data analysis in this study used Partial Least Square (PLS) with Smart PLS. The results of this study indicate that 1) Financial Knowledge has a significant effect on Personal Financial Management 2) Hedonism Lifestyle has a significant effect on personal financial management 3) Self-Control has a significant effect on personal financial management 4) Financial Literacy has a significant effect on personal financial management.]]>
<![CDATA[Pelatihan Keberlanjutan Manfaat Program Merdeka Universitas Teknologi Sumbawa di Desa Kerekeh ]]>
<![CDATA[Abdul Salam]]>;
<![CDATA[Fahlia Fahlia]]>;
<![CDATA[Nuramaliyah Nuramaliyah]]>;
<![CDATA[Agus Santoso]]>;
<![CDATA[Fendy Maradita]]>;
<![CDATA[Hanifa Sri Nuryani]]>;
<![CDATA[Hartini Hartini]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 1 (2023): Februari-Juli 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/jpmn.v3i1.881
<![CDATA[Sustainability of the Merdeka program aims to provide knowledge and skills in digital marketing, processing PIRT and halal product permits, training on human resources as well as tips and tricks for managing businesses in the digitalization period for MSME players in Kerekeh Village, Unter Iwes District, Sumbawa Regency, West Nusa Tenggara.The implementation was carried out by providing information services using the lecture method in the form of socialization, namely with presentation techniques. With this Community Service, it is hoped that MSME products can be quickly recognized and reach consumers which has an impact on increasing profits or production profits. The activity took place conducively, where all participants were very enthusiastic in participating in the activity from the beginning to the end of the activity. This community service activity involves cross study programs. Not only does this collaboration produce a better and more innovative model, but it also contributes more positively to the knowledge and skills of MSMEs in Kerekeh Village.]]>
<![CDATA[The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee ]]>
<![CDATA[Agus Santoso]]>;
<![CDATA[Hartini Hartini]]>;
<![CDATA[Nurasia Nurasia]]>
<![CDATA[ eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin ]]>
Publisher : <![CDATA[Komunitas Dosen Indonesia ]]>
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DOI: 10.32877/ef.v6i2.1427
<![CDATA[This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee]]>
<![CDATA[PENGARUH SHOPEE PAYLATER, PROMOSI PENJUALAN, DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA ]]>
<![CDATA[Ony Dwi Saputra Safariyant]]>;
<![CDATA[Santoso, Agus]]>
<![CDATA[ Journal of Management and Business Vol 6 No 2 (2023): Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa ]]>
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DOI: 10.37673/jmb.v6i2.3584
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh Shopee Paylater,Promosi Penjualan Dan Gaya Hidup Hedonisme Terhadap Perilaku Konsumtif Mahasiswa Universitas Teknologi Sumbawa. Penelitian ini menggunakan metode kuantitatif dengan menggunakan analisis regresi linear berganda. Dengan sampel berjumlah 100. Metode penarikan sampel diperoleh melalui teknik non probability sampling dengan metode purposive sampling. Hasil analisis dalam penelitian ini menunjukkan bahwa Shopee Paylater tidak berpengaruh signifikan sedangkan Promosi Penjualan dan Gaya Hidup Hedonisme secara parsial berpengaruh positif dan siginifikan terhadap Perilaku Konsumtif Mahasiswa Universitas Teknologi Sumbawa. Hal ini terjadi karena mayoritas mahasiswa memiliki uang saku yang relatif banyak dan tempat belanja maupun hiburan di kota Sumbawa masuk kategori murah]]>
<![CDATA[Pengaruh Desain Kemasan, Cita Rasa, Dan Harga Terhadap Keputusan Pembelian Teh Botok Sosro ]]>
<![CDATA[Santoso, Agus]]>
<![CDATA[ AKSIOMA : Jurnal Manajemen Vol 2 No 2 (2023): AKSIOMA : Jurnal Manajemen [Agustus-Januari 2023] ]]>
Publisher : <![CDATA[Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira ]]>
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DOI: 10.30822/aksioma.v2i2.2483
<![CDATA[Peluang bagi industri minuman dan makanan instan di Indonesia sangat tinggi karena tingkat konsumsi dari masyarakatnya. Teh Botol Sosro merupakan teh kemasan yang populer di indonesia. Tujuan penelitian untuk menguji pengaruh desain kemasan, cita rasa, dan harga terhadap keputusan pembelian Teh Botol Sosro. Pendekatan Penelitian menggunakan metode kuantitatif. Masyarakat di Kecamatan Sumbawa yang pernah membeli dan mengkonsumsi Teh Botol Sosro merupakan populasi penelitian, dengan sampel sejumlah 100. Hasil penelitian menyatakan variabel desain kemasan tidak berpengaruh terhadap keputusan pembelian Teh Botol Sosro, sedangkan variabel cita rasa dan harga berpengaruh terhadap keputusan pembelian Teh Botol Sosro. Desain kemasan yang tidak berubah secara signifikan tidak menarik perhatian konsumen, sehingga perusahaan harus berani menciptakan desain kemasan yang menarik mengikuti perkembangan zaman.]]>
<![CDATA[Logistic regression modelling at insurance interest: Theory of planned behavior ]]>
<![CDATA[Hakim, Lukmanul]]>;
<![CDATA[Santoso, Agus]]>
<![CDATA[ Desimal: Jurnal Matematika Vol. 6 No. 3 (2023): Desimal: Jurnal Matematika ]]>
Publisher : <![CDATA[Universitas Islam Negeri Raden Intan Lampung ]]>
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DOI: 10.24042/djm.v6i3.18621
<![CDATA[One of the characteristics of people who have good financial literacy is having good risk management skills. This study aims to make logistic regression modeling of risk management or insurance interests from Sumbawa University of Technology lecturers. This research uses quantitative methods by combining mathematical theory, statistics, and management science (Theory of Planned Behavior). This research uses primary data from Sumbawa University of Technology as samples. From the data collected using the probability sampling method, it was found that of the four variables (literacy as X_1, inclusion as X_2, family as X_3, gender as D_1, and insurance interest as Y) used, only the family variable had a significant impact on increasing someone's interest in insurance (opportunity). The exponential values of the four variables are: X_1= 3.230 means 1 unit in the literacy variable will have an impact on the possibility of increasing interest in insurance by 3.230 times, X_2= 0.548 means 1 unit in the inclusion variable will have an impact on the possibility of increasing interest in insurance by 0.548 times, X_3=3.886 means 1 unit in the family variable will have an impact on the possibility of increasing interest in insurance by 3.886 times, and D_1=0.813 means the male gender has an impact 0.813 times greater than the female sex on increasing interest in insurance.]]>
<![CDATA[BUDAYA KONSUMSI BAJU COUPLE PADA RESEPSI PERNIKAHAN PERNIKAHAN DI KABUPATEN SUMBAWA DENGAN VARIABEL MEDIASI ONLINE SHOPPING CONVENIENCE ]]>
<![CDATA[Santoso, Agus]]>;
<![CDATA[Purnama, Yuni]]>;
<![CDATA[Ismiyarti, Wilia]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa ]]>
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DOI: 10.37673/jebi.v10i2.7040
<![CDATA[This study analyzes the consumption culture of couple clothing at wedding receptions in Sumbawa Regency by incorporating online shopping convenience as a mediating variable. It examines the effects of consumption culture, social currency, and Digital Marketing on purchasing decisions, and the mediating role of online shopping convenience. A quantitative explanatory research design was employed. Primary data were collected through an online questionnaire using a nonprobability purposive sampling technique, involving 135 respondents who had purchased or used couple clothing for wedding receptions. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that consumption culture and Digital Marketing have a positive and significant effect on online shopping convenience, while social currency has an adverse effect with limited significance. Online shopping convenience significantly influences purchasing decisions and mediates the effects of consumption culture and Digital Marketing . However, social value did not significantly influence purchase decisions and did not mediate the effect of online shopping convenience. The dominance of cash-on-delivery (COD) payment methods and spending under IDR 200,000 indicates that purchase decisions are driven more by functional considerations and transaction convenience than by social image. These findings highlight the dominant role of cultural values ??and online convenience in shaping couples' clothing purchase decisions.]]>
