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All Journal Jurnal Ekonomi dan Bisnis Indonesia Jurnal EK dan BI Jurnal Pengabdian Masyarakat Nusantara eCo-Fin
Agus Santoso
Program Studi Manajemen, Universitas Teknologi Sumbawa
Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH MARKETING MIX TERHADAP LOYALITAS KONSUMEN PERMEN SUSU Santoso, Agus; Sudodo, Yandri; Fietroh, Muhammad Nur
Jurnal Ekonomi dan Bisnis Indonesia Vol 2 No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.48 KB) | DOI: 10.37673/jebi.v2i2.58

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Marketing Mix terhadap Loyalitas konsumen permen susu pada UMKM permen susu di kecamatan Moyo Hilir. Jenis penelitin ini adalah kuantitatif. Populasi dalam penelitian ini adalah masyarakat kecamatan Sumbawa, dalam menentukan sampel menggunkan random sampling dengan mengambil sampel dengan jumlah 100 orang responden. Analisis data yang digunakan adalah regresi linier berganda terdiri dari Uji validitas,reliabilitas uji t, uji f, uji determinasi dan Uji asumsi Klasik. Hasil penelitian menunjukkan bahwa: variabel produk berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Adapun variabel harga berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Variabel promosi berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Selanjutnya variabel lokasi berpengaruh positif dan signifikan terhadap loyalitas konsumen permen susu. Secara simultan, Marketing mix berpengaruh signifikan terhadap loyalitas konsumen dengan tingkat kepercayaan 62,2% sedangkan sisanya 37,8% di pengaruhi oleh factor lain di luar variabel yang di teliti. Disarankan bagi produsen permen susu untuk mempertimbangkan starategy marketing mix, melakukan inovasi produk dan mengintensifkan promosi dan penjualan melalui media sosial yang terbukti efektif. Kata kunci: Marketing mix , Loyalitas Konsumen , Permen Susu
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PEMBELI DAN PENGARUHNYA TERHADAP LOYALITAS Agus Santoso; Hartini Hartini
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i2.639

Abstract

This study aims to examine whether there is an effect of brand image and price on buyer satisfaction and its impact on buyer loyalty of Instant Noodle Products by Overseas Students at the Sumbawa University of Technology. This type of research is quantitative with the population is the Sumbawa people who consume instant noodles. The data collection technique is using a questionnaire using google form and the sampling technique is purposive sampling with a total of 100 respondents. The results show that Brand Image has a significant effect on consumer satisfaction of Instant Noodle Products by overseas students at the Sumbawa University of Technology. Price has a significant effect on consumer satisfaction of instant noodle products by overseas students at the Sumbawa University of Technology. Satisfaction has a significant effect on consumer loyalty to instant noodles by overseas students at the Sumbawa University of Technology. Brand Image through consumer satisfaction has a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology and prices through consumer satisfaction have a significant effect on consumer loyalty for instant noodle products by overseas students at the Sumbawa University of Technology
PERAN PENGETAHUAAN KEUANGAN, GAYA HIDUP HEDONISME, KONTROL DIRI,DAN LITERASI KEUANGAN DALAM MANAJEMEN KEUANGAN PRIBADI GENERASI Z DI KABUPATEN SUMBAWA Sherwin Ary Busman; Hartini Hartini; Agus Santoso
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i2.680

Abstract

The purpose of this study was to analyze the effect of financial knowledge, hedonism lifestyle, self-control and financial literacy on the personal financial management of the z generation in Sumbawa Regency. The method used with quantitative methods and data collection techniques using a questionnaire. The sample in this study amounted to 100 respondents obtained by purposive sampling technique with the criteria of people living in Sumbawa and aged 24-44 years. Data analysis in this study used Partial Least Square (PLS) with Smart PLS. The results of this study indicate that 1) Financial Knowledge has a significant effect on Personal Financial Management 2) Hedonism Lifestyle has a significant effect on personal financial management 3) Self-Control has a significant effect on personal financial management 4) Financial Literacy has a significant effect on personal financial management.
Pelatihan Keberlanjutan Manfaat Program Merdeka Universitas Teknologi Sumbawa di Desa Kerekeh Abdul Salam; Fahlia Fahlia; Nuramaliyah Nuramaliyah; Agus Santoso; Fendy Maradita; Hanifa Sri Nuryani; Hartini Hartini
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.881

Abstract

Sustainability of the Merdeka program aims to provide knowledge and skills in digital marketing, processing PIRT and halal product permits, training on human resources as well as tips and tricks for managing businesses in the digitalization period for MSME players in Kerekeh Village, Unter Iwes District, Sumbawa Regency, West Nusa Tenggara.The implementation was carried out by providing information services using the lecture method in the form of socialization, namely with presentation techniques. With this Community Service, it is hoped that MSME products can be quickly recognized and reach consumers which has an impact on increasing profits or production profits. The activity took place conducively, where all participants were very enthusiastic in participating in the activity from the beginning to the end of the activity. This community service activity involves cross study programs. Not only does this collaboration produce a better and more innovative model, but it also contributes more positively to the knowledge and skills of MSMEs in Kerekeh Village.
The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee Agus Santoso; Hartini Hartini; Nurasia Nurasia
eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i2.1427

Abstract

This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee
Co-Authors Abdul Salam Fahlia Fahlia Fendy Maradita Fietroh, Muhammad Nur Hanifa Sri Nuryani Hartini Hartini Nuramaliyah, Nuramaliyah Nurasia Nurasia Sherwin Ary Busman Sudodo, Yandri