ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Vol 4 No 1 (2024): FEBRUARI

Pengaruh Digital Marketing, E-Word of Mouth, dan Electronic Trust terhadap Keputusan Pembelian pada Marketplace Shopee

Efendi, Mukhtar (Unknown)

Article Info

Publish Date
15 Jan 2024

Abstract

The aim of this research is to determine the influence of digital amrketing, e-word of mouth, and electronic trust on purchasing decisions. This research uses quantitative research with hypothesis testing. The population of this research is the marketplace shopee in Sidoarjo. The sampling technique in this study used a simple random sampling technique using the Slovin formula, so that the sample for this study was 92 people. The analysis tool used in this research uses IBM SPSS Version 25 for Windows software. The results of this research prove that digital marketing, e- word of mouth and electronic trust is a parcial influences purchasing decisions.

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Journal Info
ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Website

Abbrev

arzusin

Publisher

Lembaga Yasin Alsys

Subject

Religion Education Social Sciences

Description

The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. ...