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Jalan Lingkok Pandan No 208 Kwang Datuk, Desa Selebung Ketangga, Kec. Keruak, kab. Lombok Timur, Prov. Nusa Tenggara Barat, Indonesia
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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 4 Documents
 1 
Pengaruh Aksesibilitas dan Fasilitas terhadap Keputusan Berkunjung Wisatawan di Destinasi Wisata Sarasah Tanggo Kabupaten Lima Puluh Kota Permana, Zihan; Sumarni, Nini
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9931

Abstract

Tourists’ decisions to visit a destination are influenced by various factors, including accessibility and available facilities. This study aimed to identify and analyze the influence of accessibility and facilities, both partially and simultaneously, on tourists’ visiting decisions at the Sarasah Tanggo Tourist Destination. This study used a quantitative approach with descriptive research and field research designs. Data were collected through questionnaires involving 96 respondents and were then analyzed using multiple linear regression, the coefficient of determination test, t-test, and F-test. The results showed that accessibility and facilities simultaneously influenced tourists’ visiting decisions. The Adjusted R Square value of 0.187 indicated that accessibility and facilities contributed 18.7% to visiting decisions, while the remaining 81.3% was influenced by other variables not examined in this study. Partially, accessibility did not have a significant effect on visiting decisions, as indicated by the calculated t-value of -0.354 < the t-table value of 1.985 and a significance value of 0.724 > 0.05. Conversely, facilities had a significant effect on visiting decisions, with a calculated t-value of 4.490 > the t-table value of 1.985 and a significance value of 0.000 < 0.05. The F-test results showed that accessibility and facilities simultaneously had a significant effect on visiting decisions, with a calculated F-value of 11.279 > the F-table value of 3.09 and a significance value of 0.000 < 0.05. Thus, facilities are a more dominant factor in influencing tourists’ visiting decisions, while improving accessibility still needs to be considered as part of comprehensive tourist destination development.
Pengaruh Beauty Influencer dan Online Customer Review terhadap Keputusan Pembelian Produk Skincare Avoskin melalui Kepercayaan Konsumen Lestari, Mutiara; Cahyono, Budhi
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9954

Abstract

The high level of competition in the skincare industry on e-commerce platforms, particularly TikTok Shop, requires digital marketing strategies capable of encouraging consumer purchase decisions. In this context, beauty influencers and online customer reviews are assumed to play an important role in shaping consumer trust, which affects purchase decisions for Avoskin skincare products. This study aimed to analyze the influence of beauty influencers and online customer reviews on purchase decisions for Avoskin skincare products through consumer trust. This study used a quantitative approach with a causal design. The research population consisted of TikTok Shop users in Semarang City with an unknown total population, while a sample of 100 respondents was determined using purposive sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression with the assistance of SPSS. The results showed that beauty influencers and online customer reviews had a positive and significant effect on both consumer trust and purchase decisions. However, consumer trust had a positive but insignificant effect on purchase decisions. Thus, marketing strategies through beauty influencers and consumer reviews proved effective in increasing purchase decisions for Avoskin skincare products, although the role of consumer trust as a mediating variable was not yet optimal.
Analisis Sistematis Pengelolaan Keuangan pada Satuan Pendidikan Dasar dalam Kerangka Manajemen Berbasis Sekolah Putra, Benedictus Melandri Aristo; Marmoah, Sri
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9958

Abstract

Schools’ readiness in financial management remains suboptimal, thereby affecting the effectiveness of implementing School-Based Management (SBM). This study aimed to analyze the challenges, best practices, and optimization strategies for school financial management within the SBM framework. This study used the Systematic Literature Review (SLR) method by referring to the PRISMA protocol. Data were obtained from the Google Scholar and Scopus databases, covering publications from 2019 to 2025. A total of 12 articles that met the inclusion criteria were analyzed using thematic analysis techniques. The results showed that the main challenges in school financial management include limited and delayed funding, low human resource competence, bureaucratic complexity, and weak transparency and public participation. The best practices identified include participatory budget planning, digitalization of financial reporting, regular monitoring and evaluation, and strengthening partnerships with stakeholders. Thus, optimizing financial management in SBM requires synergy among human resource capacity building, technology utilization, procedural simplification, and the strengthening of transparency and accountability. These findings provide practical contributions for schools and policymakers in improving the quality of educational financial governance to become more effective, transparent, and accountable.
Pengaruh Green Marketing, Green Brand Trust dan Green Brand Image terhadap Purchase Intention Generasi Z pada Produk Miniso di Kota Padang Amanda, Putry; Martha, Lidya
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9959

Abstract

Although environmental sustainability issues have received increasing attention in consumer behavior studies, studies that specifically discuss the effectiveness of green marketing strategies in influencing Generation Z’s purchase intention in nonmetropolitan areas remain limited. This study aimed to analyze the influence of green marketing, green brand trust, and green brand image on Generation Z’s purchase intention for Miniso products in Padang City. This study used a quantitative approach with a survey design, involving 190 respondents selected using purposive sampling. Data were collected using a questionnaire and analyzed through multiple linear regression using SPSS. The results showed that green marketing had no significant effect on purchase intention, whereas green brand trust and green brand image had positive and significant effects. This finding contributes to the development of the Theory of Planned Behavior and expands understanding of consumer behavior in the context of sustainable marketing. Thus, this study affirms that trust and environmentally friendly brand image play an important role in shaping Generation Z’s purchase intention, so companies need to strengthen their environmental credibility and positioning to improve the effectiveness of sustainable marketing strategies.

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