Journal of Tourism Economics and Policy
Vol. 4 No. 2 (2024): Journal of Tourism Economics and Policy (April - June 2024)

The Influence of Hedonic Shopping Motivation and Fashion Involvement to Impulse Buying in E-Commerce

SEPTIANI, Widya (Unknown)
KUNTARDINA, Ari (Unknown)
ADIPUTRA, Eka (Unknown)
HIDAYATIN, Dina Alafi (Unknown)
HIDAYAH, Nur (Unknown)

Article Info

Publish Date
15 Jul 2024

Abstract

Research to understand influence of HSM and FI on IB in e-commerce. Quantitative research with stratified random sampling technique. Data was collected through questionnaires given to 82 students who used e-commerce, with multiple linear regression data analysis. The results show HSM does not affect IB in e-commerce. While FI has a significant effect on IB in e-commerce. HSM and FI simultaneously have a significant effect on IB in e-commerce. E-commerce merchants are expected to continue to adapt to trends, changes in consumer behavior and follow technological developments in an effort to maintain consumer satisfaction. They need to identify consumer needs and preferences, and implement innovative solutions to enhance the shopping experience.

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Journal Info
Journal of Tourism Economics and Policy
Website

Abbrev

jtep

Publisher

Indonesia Strategic Sustainability

Subject

Economics, Econometrics & Finance Public Health Social Sciences

Description

The Journal of Tourism Economics and Policy is published biannually and published in March and November. JTEP also uses the LOCKSS system to ensure a secure and permanent archive for the journal. Concerned with the complex interactions between development and the environment, its purpose is to seek ...