Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control
Vol. 9, No. 4, November 2024

Optimizing Social Media Promotion Strategy to Increase Customer Retention Rate (CRR) with GKG Customer Engagement

Ifriza, Yahya Nur (Unknown)
Budiman, Kholiq (Unknown)
Ardiansyah, Adi Satrio (Unknown)



Article Info

Publish Date
01 Nov 2024

Abstract

In the digital age, businesses are increasingly relying on social media platforms to engage with their customers and foster brand loyalty. This paper presents a comprehensive study aimed at optimizing social media promotion strategies to enhance Customer Retention Rate (CRR) while utilizing the GKG (Get Keep Growth) Customer Engagement framework. By examining the interplay between social media promotion tactics and customer engagement metrics, we investigate how businesses can leverage data-driven insights to improve customer retention. Our research showcases the importance of tailoring social media campaigns to individual customer preferences and behavior, ultimately leading to increased customer satisfaction and loyalty. The results of the analysis of the development of the Customer Retention Rate graph were produced on FMIPA social media with an average CRR of 71% in the base case. Through a combination of data analysis and case studies, we provide actionable recommendations for businesses seeking to maximize the effectiveness of their social media promotion efforts and elevate their CRR with GKG customer engagement.

Copyrights © 2024






Journal Info

Abbrev

kinetik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering

Description

Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control was published by Universitas Muhammadiyah Malang. journal is open access journal in the field of Informatics and Electrical Engineering. This journal is available for researchers who want to improve ...