Pengaruh E-WoM, Promotion dan Place Terhadap Customer Satisfaction PT POS Indonesia (Persero) Kota Probolinggo

Prycylya Putri Amalia (Universitas Panca Marga)
Rr Setyani Hidayati (Universitas Panca Marga)
Dedi Joko Hermawan (Universitas Panca Marga)

JUMAD Journal Management, Accounting, & Digital Business
Vol 2 No 1 (2024): JUMAD: February 2023

The purpose of this study was to determine the effect of E-WoM, Promotion, and Place on Customer Satisfaction PT. Pos Indonesia (Persero) Probolinggo City. Customers in June 2023 are the population of this study. The data collection method used non-probability sampling, and obtained 99 respondents and a linear regression analysis tool using the SPSS 26 application. The ways of collecting information carried out in this study were: Questionnaire, observation and documentation. The results of the E-WoM have a partial effect on Customer Satisfaction. Promotion have a partial effect on Customer Satisfaction. Place tests have a partial effect on Customer Satisfaction.