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All Journal JUMAD Journal Management, Accounting, & Digital Business
Prycylya Putri Amalia
Universitas Panca Marga
Economics, Econometrics & Finance

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Pengaruh E-WoM, Promotion dan Place Terhadap Customer Satisfaction PT POS Indonesia (Persero) Kota Probolinggo Prycylya Putri Amalia; Rr Setyani Hidayati; Dedi Joko Hermawan
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 1 (2024): JUMAD: February 2023
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v2i1.1543

Abstract

The purpose of this study was to determine the effect of E-WoM, Promotion, and Place on Customer Satisfaction PT. Pos Indonesia (Persero) Probolinggo City. Customers in June 2023 are the population of this study. The data collection method used non-probability sampling, and obtained 99 respondents and a linear regression analysis tool using the SPSS 26 application. The ways of collecting information carried out in this study were: Questionnaire, observation and documentation. The results of the E-WoM have a partial effect on Customer Satisfaction. Promotion have a partial effect on Customer Satisfaction. Place tests have a partial effect on Customer Satisfaction.
Co-Authors Hermawan, Dedi Joko Rr Setyani Hidayati