Jurnal Masyarakat Religius dan Berwawasan
Vol 2, No 2 (2023): Masyarakat Religius dan Berwawasan

Tourism Socialization: Training in Guiding Educational Songket Weaving Tours

Fernando Fasandra (Unknown)
Khairunnisa Khairunnisa (Institut Seni Indonesia Padangpanjang)
Naufal Hibatullah (Unknown)
Fadlul Rahman (Unknown)
Nitasri Murawaty Girsang (Unknown)
Septriani Septriani (Unknown)



Article Info

Publish Date
29 Dec 2023

Abstract

Community service activities are one of the main responsibilities of lecturers as educators in the university environment. This community service aims to provide knowledge and improve the ability to guide educational tourism related to woven songket to enhance the promotion of SMEs through tourism. The community service activities are conducted at the SME "Rumah Songket Eka Halaban." The achieved results include an increase in participants' knowledge and skills in communicating with tourists, the hospitality of employees when tourists visit, and the application of the seven charms at Rumah Songket Eka Halaban. With these improved abilities, it is expected to boost the promotion of SMEs through tourism. The limitation of this community service activity lies in participants who are not yet accustomed to dealing with tourists with diverse backgrounds and characteristics. To be more effective in guiding educational tourism, considerable practice is needed. Similar community service activities can be conducted periodically by SMEs to familiarize themselves with dealing with tourists. With enhanced abilities, the training participants, including the owner of SME Rumah Songket Eka Halaban, hope that educational tourism activities related to woven songket can improve even further in the future.

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Journal Info

Abbrev

marawa

Publisher

Subject

Religion Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal MARAWA: Jurnal Masyarakat Religius dan Berwawasan, with ISSN - (Print) and 2962-1461 (Online) is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of service community. The journal is published periodically twice a year, i.e., every ...