Admisi dan Bisnis
Vol. 25 No. 2 (2024): JUNI 2024

Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing

Maulida, Rizka Laila (Unknown)
Azizah, Azizah - (Unknown)
Malebra, Irawan - (Unknown)
Sulistiyani, Endang - (Unknown)



Article Info

Publish Date
19 Jul 2024

Abstract

E-commerce websites are recognized as effective long-term marketing tools in the digital realm. Through websites, users can access comprehensive information about products or services. MDF Pressing, a Small and Medium Enterprise (SME) operating in the school supply manufacturing sector, currently conducts its marketing efforts offline by physically visiting or calling schools. This approach poses challenges in reaching a wider market. Furthermore, the business management system of MDF Pressing relies on conventional manual record-keeping in physical notebooks. The objective of this research is to develop an online market presence and facilitate business management by constructing an e-commerce website using the Content Management System WordPress. The website development is undertaken through the Waterfall model of system design. The results of this study demonstrate that sales transactions can now be conducted online, enabling customers to save time and effort by avoiding physical visits. Additionally, the website has been integrated with Instagram and Shopee, and SEO optimization has been successfully implemented. Consequently, information exchange about products has become easily accessible, contributing to the expansion of market outreach. Furthermore, business management has become more convenient, as the website incorporates various features that streamline administrative  tasks.

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Journal Info

Abbrev

admisi

Publisher

Subject

Economics, Econometrics & Finance

Description

Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. ...