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The Influence of Personal Knowledge, Job Procedure and Technology toward Employee Performance at PT Wahana Sun Motor Semarang Rahmawati, Erlin Fajar; Sulistiyani, Endang -; Inayah, Inayah -
Admisi dan Bisnis Vol 21, No 3 (2020): OKTOBER 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v21i3.2477

Abstract

Employee performance can achieve maximum results if supported by knowledge where the type of knowledge application is personal knowledge, job procedure and technology. This study aims to determine the influence of personal knowledge, job procedure and technology on employee performance at PT Wahana Sun Motor Semarang. This research is quantitative research. The sampling technique used was saturated sampling and the number of samples in the research are 30 respondents. They are employees of PT Wahana Sun Motor Semarang. The data analysis method used was Multiple Linear Regression Analysis. Based on the result of F test, it shows that personal knowledge, job procedure and technology simultaneously had influence on employee performance. The result of the T test shows that personal knowledge and job procedure partially had a significant influence on employee performance, while the technology variable had no significant influence on employee performance. The most dominant variable affecting employee performance is job procedure. Personal knowledge, job procedure and technology contributed to the influence of employee performance by 63.9%, while the remaining 36.1% was influenced by other variables outside of this research model.
Work Ethic and Work Environment on Job Satisfaction: Goal Setting Theory Study Annasya, Asyifani Luthfiyyah; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5339

Abstract

The purpose of this study was to determine the effect of work ethic and work environment on employee job satisfaction at PT Cempaka Indah Murni Semarang. The respondents of this research are all employees of PT Cempaka Indah Murni Semarang. The sampling technique used is total sample technique. Data were collected through interviews, observations and questionnaires. Data were analysed using the least square technique. The results showed that work ethic and work environment have a significant effect partially and simultaneously on job satisfaction. The work environment has a dominant influence on job satisfaction. The suitability of the work environment, both physical and non-physical, creates a feeling of satisfaction and pleasure with the results of his work
Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing Maulida, Rizka Laila; Azizah, Azizah -; Malebra, Irawan -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5727

Abstract

E-commerce websites are recognized as effective long-term marketing tools in the digital realm. Through websites, users can access comprehensive information about products or services. MDF Pressing, a Small and Medium Enterprise (SME) operating in the school supply manufacturing sector, currently conducts its marketing efforts offline by physically visiting or calling schools. This approach poses challenges in reaching a wider market. Furthermore, the business management system of MDF Pressing relies on conventional manual record-keeping in physical notebooks. The objective of this research is to develop an online market presence and facilitate business management by constructing an e-commerce website using the Content Management System WordPress. The website development is undertaken through the Waterfall model of system design. The results of this study demonstrate that sales transactions can now be conducted online, enabling customers to save time and effort by avoiding physical visits. Additionally, the website has been integrated with Instagram and Shopee, and SEO optimization has been successfully implemented. Consequently, information exchange about products has become easily accessible, contributing to the expansion of market outreach. Furthermore, business management has become more convenient, as the website incorporates various features that streamline administrative  tasks.
Implementation of Inbound Marketing Strategy through Call to Action by Building an E-Store Website Febrian, Rizky Tri; Azizah, Azizah -; Purnamasari, Eva -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6012

Abstract

Marketing and product offerings are inextricably linked for a business. Utilizing digital platforms for marketing purposes has a significant effect on how quickly a firm develops. Providing a website that uses inbound marketing as a tool for marketing that is integrated into all social media platforms is the aim of this research. A sales website needs inbound marketing, which focuses on drawing customers with useful and engaging content. Using Call to Action, which serves as an invitation to purchase a product, is one example. The firm Duz Creative Semarang, which produces and sells packages, is the subject of this investigation. WordPress CMS is the development tool of choice for this research, which employs the Waterfall technique. The study's output is a marketing website that is user-friendly, efficient, visually appealing, and educational. Customers may easily discover the services offered on the website, which is linked to all of the business's social media accounts